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What this book did was enable me to enhance my business process and better articulate this extremely difficult line of work. For example, the business process outlined on page 58 is crucial in that it identifies several "Stop" or check points with clients. Key in this type of consulting, especially where steps you take as a consultant may directly add risk to your client, it is important to know where to draw the line and involve them for a decision. The authors clarify where the key decision points are when it comes to going from passive to semi-active, to active intelligence gathering. Critical, as time is money to you. But! to the client, information - or exposure thereof also means risk that could become your liability.
Consultants in this field are in the knowledge business, and one of the most difficult things to do is get the client to place a value on knowledge or intelligence. The authors, through wit and excellent real-world examples, spell out some of the keys to getting paid!! (pp 67). Naturally, this would go over the head of the casual reader who has never practiced and is looking for a "cook book" approach to due diligence of new business opportunities (i.e. see above commentary from Bogota).
This book is a "how to" book in that the authors have taken the time to clarify and rank several research tools and locations that one might not normally be aware of. This comparison alone is worth the money, as anyone who has used the web for performing research would agree.
The real brilliance in this book is subtle. By connecting the examples, you learn how to ask questions and iden! tify with what is important in doing intelligence research.! Again, for anyone who has gone in circles with clients who "don't know what they don't know", or worse yet, don't know how to value knowledge - this is critical to delivering fast, and minimizing your exposure.
Frankly, the Bogota guy didn't get it and has probably never performed true business intelligence. I agree that the coverage of the Internet web search engines, which used the example of finding information on pagers, is old news. The chapter's purpose was to show how more advanced tools outside of the Internet, such as Nexis, are preferred substitutes. That point was clearly made. However, this example was only used among 10 pages of chapter 5 (which was taken up with images of why the web doesn't work). The other 257 pp of this book are the meat.
My hats off to the authors for delivering a humorous text based on real-world wisdom that cuts through a very gray area that is as difficult to perform, as it is to explain.
The book does an outstanding job of articulating, at every step, the importance of challenging one's assumptions and systematically gathering, synthesizing, and =analyzing= information that helps to dig through the colored lenses of wishful thinking or purely numerical analysis. The occasional injection of humor is quite welcome - in a world of stuffy self-important books on business, here's a piece of work that was written by people who love what they do, and are adept at making you better at what you do as well.
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What helps in a book like this are the odd bits of information casually thrown out that show mastery of the subject.
Colonial homes were never white; Greek Revival were never anything but. A particular cornice is usually done incorrectly, compared to the true Classical version.
He also make the sensible point that you can only compare styles within limits, that at some point you're really discussing altogether different building types, as in ranches, bungalows, and certainly octagon houses. And early on he boasts he can design a modern four bedroom house in any style. Then he proceeds to do it, providing a front elevation and a repeating ground floor plan (front: LR, center hall, DR. rear: family room, kitchen, mud room) with added porch, tower, fireplace, chimney, as needed. Not so much to explain the architectural features, I think, but to give the prospective homebuilder something that actually could be built today.
Where most authors stop around WWII, he continues up to the present. His next-to-last chapter shows the recent builder's styles which will be familiar to anyone who's driven through any of those vinyl village developments with the Olde English names: the Townes, Pointes, Glenns, and Harbours. Here he doesn't hesitate to criticize the tastless examples, and continues his tirade into last chapter, where he argues against the Post-Modern assault on tradition in favor of a return to order and careful design.
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The other assumption is that genes can inherit memories from ancestors and thus if someone in an individual's past was a concert pianist, the memory is there in the individual's genes. Thus that individual can become a concert pianist.
A doctor who specializes in creating new personalities for people, takes advantage of this theory and is able to transform individuals into totally new individuals.
These theories are very interesting and are the only thing that keeps this book together. The book itself is a mismosh of activities and events. The author's descriptions often lack clarity where it is very difficult to picture what is happening and it is very difficult to follow the supporting characters. Some seem to appear out of the blue and it seems that the author assumes you know something about them.
A lot of what happens is implausible and some of the ideas seem to be copied from the old tv series The Incredible Hulk. (meek David Banner would turn into a super strong monster when he was enraged).
Maxim wrote a much better book dealing with the mind called "Time Out of Mind."
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