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With stories ranging from the rise, fall and re-rise of fashion designer Tommy Hilfiger to a joyous piece on Ron Popeil of quirky gadget-maker (and those accompanying infomercials) Ronco fame to an amazing tome on emerging "digital paper" technology that has to be read to be fully appreciated, this book covered a myriad of topics that I probably would not have gone out of my way to track down, but having read about them in this book, my appetite to read on has only been whetted.
If you are looking to expand your horizons beyond the two or three topics that currently represent your comfort zone, this book is an easy and enjoyable way to dip your toes in the water.
Strongly recommended.
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As I read this book, I found myself flip-flopping back and forth between who I thought was right and who was wrong. In the end it was apparent to me that Microsoft was most likely guilty of some unfair business practices, namely denying computer manufacturers (OEMs) the right to put competitive software on computers with Windows software. But the case mutated away from that point to whether or not Microsoft has the right to add functionality to its operating system. Where this whole saga will end (if ever) is anyone's guess.
All in all, this is a good book to get an overview of the case and the people involved.
World War 3.0 couldn't have come at a better time. This book goes into background about Internet browsers, the internet itself and computer operating systems, a key point in the anti-trust lawsuit. And it does an equally thorough job of informing the reader about US anti-trust law. These details are essential to understanding the case against Microsoft, and they are presented here in a way that is detailed yet completely comprehensible.
This would be dry reading indeed if there were not also vivid descriptions of the players; Bill Gates, brilliant, visionary,self-absorbed and completely ill-equipped to play the high-stakes game of personality; the prosecutor, who has gotten himself the case of a lifetime and Judge Thomas Penfield Jackson, traditional and sober judge. What is surprising is how much Judge Jackson reveals in this book, as judges are notoriously close-mouthed.
The appeals process is now underway and it ain't over till it's over. If you want to be informed on a case that will literally affect the future of technology, it's well worth reading World War 3.0.
The spin that was often portrayed in the media was that Microsoft was being victimized or punished just for being successful. The Microsoft media machine did an excellent job of promoting this view either through tactics such as full-page ads in newspapers or Gate's (and others) frequent appearances on television. While I have never been a big fan of Microsoft, part of me started to believe them. After reading this book however, any sympathy that I had for Microsoft, as it relates to the trial, has been erased. Auletta's recounting of the trial makes it clear that they used their monopolistic power to attempt to control or quash any company that threatened the market dominance of any of their core products. In short, they were unwilling to "play fair" and let the best products win in the marketplace.
Some members of the media portrayed Judge Jackson as someone that may have had a grudge against Microsoft. The facts imply that he started out with the fairly impartial attitude. It was Microsoft's frequent and blatant deception, and their inability to any admit guilt even when such guilt was proven, that frustrated the judge. This frustration was evident in some of the language that he used when he wrote his final opinions and findings.
If you have an interest in technology, business, or just like a good courtroom drama, then I think that you will enjoy this selection. It is insightful and written in style that holds your attention.
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The ancient concept of pathos is explored in 21st century corporate America. In describing how business decisions are made in Sumner Redstone's organizational culture, he quotes an associate as saying "most deals are fifty percent emotion and fifty percent ecnomics" (p. 61).
Aulette spends a little time on media content, pointing out the hypocrisy of film producer Oliver Stone, who sees his distortions (to be even more accurate fabrications) as "artistic freedom, while he demands strict accuracy from reporters covering him.
The reader is left with numerous insights that would not be attained anywhere else. This book is a worthy read.
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Auletta does a fine job of revealing the personalities of the major players on both sides of the aisle, especially Davied Bowies of Justice and Bill Gates. Gates, who, by common consent is seen as a brilliant is shown (also by common consent) as an emotionally immature individual who genuinely believes that what Microsoft is doing a good thing for everyone and seems to think that laws do not have the final say in matters over his company.
I came away with the feeling that if Microsoft had dealt with the allegations by co-operating with the Anti-trust division early on and with total honesty this may not have ever been a front page story. But the stubborness of Gate's personality, his inability to compromise almost guaranteed this would become a major newstory and legal case.
There's a lot to be commended here. Auletta has interviewed literally all the key players, poured through the legal record and has some keen insights that are both his own and garnered from interviews. I really enjoyed World War 3.0 and don't believe you need to be a lawyer to understand the issues at hand.
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