Book reviews for "Assael,_Henry" sorted by average review score:
Marketing: Principles & Strategy
Published in Hardcover by International Thomson Publishing (January, 1993)
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Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)
Published in Paperback by Marketing Science Institute (December, 1984)
Amazon base price: $18.00
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A Pioneer in Marketing: L.D.H. Weld (Century of Marketing)
Published in Hardcover by Ayer Co Pub (December, 1978)
Amazon base price: $58.95
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Printers' Ink: Fifty Years, 1888-1938
Published in Hardcover by Garland Pub (January, 1986)
Amazon base price: $88.00
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Wholesaling in Marketing Organization
Published in Hardcover by Ayer Co Pub (June, 1978)
Amazon base price: $53.00
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