Book Title: Unlimited Wealth

Author: Paul Zane Pilzner

Publisher: Crown Publishers, INC.: New York 1990.

Paul Pilzner in his new book, Unlimited Wealth, attempts to teach the reader how to create unlimited wealth by capitalising on existing technology gaps in imperfect markets through technology acquisition and exploitation. He outlines this process as a non-zero sum gain in which he coins the phrase 'alchemic economics'.

Pilzner's uses a macro-economic setting to outline his theory of 'alchemic economics' or non-zero sum gains. Pilzner outlines five macro-economic foundations on which the theory of economic alchemy needs to work. They are as follows: 1) The only enduring business is the business of change. 2) Businesses based on the exploitation of economic scarcity are doomed (The theory of alchemy states that technology negates scarcity). 3) No business is an island (product and process are dynamic). 4) Modern business is no longer "find a ! ! need and fill it," but "imagine a need and create it." 5) Labor is capital (the knowledge and skills of the workforce are untapped sources ripe for investment). Pilzner artfully outlines this macro-economic back drop with some very interesting historic examples, which, in turn, set the stage for Pilzner's three major tenets of 'alchemic economics': 1) Technology is a major determinant of wealth because it determines the nature and supply of physical resources. 2) The advance of technology is determined mainly by our ability to process information. 3) The backlog of unimplemented technology advances are the true predictor of economic growth for both the individual and society. Pilzner further outlines his alchemic wealth creation in an interesting equation, W=PTN. Where (W) equals wealth, (P) equals physical resources, (T) equals technology, and (N ) equals the exponential effect of technological advances. Although Pilzner's theory of alchemy is solely ! ! based on efficient technology exploitation and acquisition,! the actual key to unlimited wealth creation is based on the reader's ability to create advances in technology in either product or process.

Pilzner's theory of alchemic economics should really worry anyone concerned with the environment. The underlying implication of 'alchemic economics' states that society no longer has to worry about the environment, because resource scarcity has somehow been avoided by an exponentially growing effect of technological advance. Historically this type of economic rationalism has perhaps been the major driving force behind specie extinction rates and loss of biodiversity. The theory of alchemy is, at best, based on very shaky Ricardian economic theory verses a more Malthusian scarcity approach. Pilzner correctly outlines economic resource evaluations as being perception based and that technological advances are made by those who can look beyond the traditional paradigm. The theory is excellent at outlining how businesses might be able ! ! to exploit technological gaps, thus creating or increasing demand for a given product or service. On the other hand, the book fails to go into enough detail to allow the theory to be very useful. The book seems to be very myopic, in that it seems to be based on short term economic rationalisation of resource evaluation and scarcity. In a long term focus, it is quite evident that ALL RESOURCES ARE FINITE.

Despite the obvious short comings of the book, Pilzner's theory artfully outlines the current short comings in the allocation and distribution of scarce resources and the possibility of creating wealth from them. If you have never given much thought to economic scarcity, resource valuation, and technology gaps, this book would be an interesting read. The book is an easy read and a nice deviation from classical journals of economic theory.

I first read Mr. Pilzer's book when it was published in 1990, then re-read it eleven years later. His words are as true today as they were when first printed. Through historical anaylsis, Pilzer deconstructs the economic views of our early education and skillfully builds a new model for our truly modern world. This is a must read for anyone interested in working with growth and change in their life and the world.

"Unlimited Wealth" by Paul Pilzer is a very interesting read. A fresh alternative to economic theory that is insightful and thought provoking. His take on "economic alchemy" gives specific references to the state of the USA and how it reached the point where it is in the global arena. This book is not a lot of fluff with tons of jargon that only financial experts can relate to. It consists of a very logical breakdown of how productivity is generated. There are some excellent ideas within this book that illustrate how issues like immigration and education are and should be addressed. Mr. Pilzer keeps the reader very interested by quoting some very astounding and possibly overlooked facts to prove his points. While his theory may not be watertight to many economists, his notions of alchemic principles should not be overlooked. This book offers a strong theory behind the growth of nations to the generation by individuals of enormous wealth and prosperity. For instance, who knew that a man could make a $56 billion dollar fortune selling software before he made it happen. Also, back at the beginning of civilization, who knew that the world population could grow to consist of 6 Billion people. Someone somewhere must be creating something from what used to be nothing.

On a final note, if you are someone who is chasing the American Dream. The dream of independence, freedom, and the realization of your own personal dreams, goals, and desires, I would recommend this book.

P.S. This book gives a detailed analysis on the strengths and flaws of the Japanese economy. Written back in 1990, could it have predicted the recent asian financial crisis? Comments?

Paul Zane Pilzer has done it again. "The Wellness Revolution" is an extraordinary book. It gives you a very factual view on one of the greatest lifestyle and business revolutions about to take place in our lives. I read Paul's two other books " God Wants you be Rich" and "Unlimited Wealth" which I enjoyed immensely, but I must admit that "The Wellness Revolution" is my favorite. It gave me a strong understanding of why the Wellness sector is such a great business opportunity as well as its implications in my personal life. It motivated me to make important changes to improve my health and personal well being. It is a very well researched book. I believe that if you do not read "The Wellness Revolution" you're missing out on the biggest shift about to take place in our lifetime.
Radames Soto-The Wall Street Journal

Paul Pilzer has done it again!

As with his previous books, Professor Pilzer has gone several steps beyond mere economic forecasting and provided us all with a road map to the future. If you are concerned with your health, looking for a viable entrepreneurial opportunity or just interested in slowing the effects of Father Time, this book is a Must Read!

Since incorporating the concepts explained in "The Wellness Revolution" we and our entire distributor network are well on our way to realizing the promise of the title, "How to make a Fortune in the Trillion Dollar Wellness Industry"!

Paul's broad background in Economics and success in Business provide him with the unique ability to both spot developing trends and then show us what to do about them!

This is a rare opportunity to understand the cause of the problem, the solutions and what you can do to create Personal Prosperiety along with the Health and Vitality to really enjoy it!

As a former television news health reporter, and someone who is already achieving success building an organization of people who distribute high quality wellness products, I believe Pilzer's book will be compelling reading for baby boomers looking for improved physical and financial health. For those willing to work hard to establish a foothold in this industry, Pilzer offers compelling reasons why the rewards -- both physical and financial -- will be worth it.

After reading Paul Zane Pilzer's first book, "Unlimited Wealth", I was anxious to read this one. And since I'm a Christian, and the author is Jewish, he comes from the Old Testiment's perspective that during the time of Abraham, God promised him wealth. This well written book helps to explain the theology of economics in today's society. As also stated in "Unlimted Wealth", we have an endless supply of resources. And where one technology fades away, another one takes its place. Two good examples are how CD's have replaced vinyl records and how fuel injectors have mostly replaced carberators in automobiles. We are given the premise all things come from God, and we have at our disposal new technolgies which have the potential to increase our wealth and quality of life. There is a very extensive bibliography with excellent support for the arguments in this book. Finally, we now know that being rich isn't evil or a sin. In the final analysis, it's how we use our wealth that counts. For it is indeed the "love" of money that is the root of evil. An excellent book. I highly recommend it.

The amount of ignorance on this board is astounding. Why are they trying to say that Zilfer said that being poor was a sin? What page did they get that from? Maybe I don't understand English very well.

God did promise to bless Abraham, and the Bible teaches that we are children of the promise. We are to reap the blessings of Abraham in the natural and spiritual.

The bible also says that:
2 Corin 8
9For you know the grace of our Lord Jesus Christ, that though he was rich, yet for your sakes he became poor, so that you through his poverty might become rich.

That doesn't mean just spiritually. It means naturally as well. I wish above all things that you may prosper, even as your soul prospers. Maybe somebody ommited that scripture from their Bible.

Y'all need to learn how to break free from that poverty demon who is preaching the poverty doctrine. Yes, the poor will always be with us. But we don't have to be poor -- unless we want to be.

The previous reviewer says that, boiled down to its essence, Pilzer claims that if you aren't rich, you will go to Hell. Not quite. He states that if you are rich, you won't be condemed to Hell. In this book, he explains how and why people for thousands of years thought that there were finite resources, and that in order to increase your wealth, you had to take from someone else. Under this theory, it is reasonable to argue that G-d wants you to be poor. However, he presents a rational theory which he first explained in his earlier book, Unlimited Wealth - his theory of Economic Alchemy. From that he shows how wealth is only limited by human ingenuity, which is essentially unlimited. It follows that with unlimited wealth being available, it is possible to become rich without taking the wealth from someone else. In fact, he demonstrates in his book, how by becoming wealthly, you provide a benefit to society, improving not just your own standard of living, but the standard of living of others as well; it is only by improving the lives of others that you can obtain lasting riches - both monetary and non-monetary.

In short, he explains that while being poor is no great sin, neither is being rich.