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This *may* be the first significant book written about the major changes the Internet is (and will be) causing among the important minority of people who constitute The Wired World. It's not a business book (though aspiring entrepreneurs would learn some valuable lessons from it), nor is it a "how to" guide. The work is philosophical, sociological, but fun accessible to any reader that has interacted with other people or companies on the web or in a newsgroup. Weinberger's language tends to be simple, and sometimes colorful (e.g., "Knowledge started out fat and chewy", before launching into descriptions of opinions on knowledge from the Bible and Heraclitus).
I don't agree with the author on all his conclusions. And I'm not sure that readers who are widely-read on the social effects of computer networking will not know already many of his explanations.
But there's more valuable, insightful thinking in the first chapter of this book than in any other half-dozen Internet books you could name. If you're interested in how the Internet is changing our institutions and our way of relating to each other, and in what directions this might lead in the future should consider this lively and fun book.
When I started reading Small Pieces, my first thought was "Nice speculation, but how do you know the first-person web is the best web?" Then it hit me: This is not a prescription for how we *should* do Internet, it's a detailed survey of the who, how and why of those who do. David challenges the pundits and frustrates the gurus of web design, but to dismiss him is to discount the grammar of a civil defense warning: Like it or not, Small Pieces is how it is in the online world.
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The simplicity with which the text is written belies the tragedy of these women who gave up their lives for a religious belief which some might argue only serves to degrade their gender.
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The excessively repetitive, rambling, example-light chapters span: the manifesto itself of 95 theses; Internet Apocalypso (some history- errors about AI (60s not 80s); Taylorism mentioned but not balancing human-centric ergonomic approaches (mostly 60s onwards); and us vs them factory distrust not just 1920s Ford, but 1800s UK factories acts (& before with Luddites/ Mills etc..) ); The Longing; Talk is Cheap (newsgroups); Markets Are Conversations (great quotes "consumer... a gullet.. gulps products and craps cash"; and meaningless technolatin veterinarian describing dog as "a platform for sniffing, ... an open environment for fleas, and .. supports barking" ); the hyperlinked organization (mismatch company to staff through: communications, org chart, work management, career path, information, goal-oriented, deadlines, customers, office building and professional status); EZ Answers (list for e-success: relax, have sense of humor, find your voice and use it, tell the truth, don't panic, enjoy yourself, be brave, be curious, play more, ream always, listen up, and rap on); and Post Apocalypso.
Strengths include: the enthusiasm of tone, and extremely timely human-centric anti-impersonal business practices message- it's all about unscripted market and human conversations.
Weaknesses include: the extreme repetition; errors in contemporary & historical technologies/business anecdotes; conflicts between contributions (Web is all about sales in one part, not at all elsewhere); and a lack of side-bar success stories & detailed evidence. It would have been interesting (to this reviewer) for a formal "debate" framing of the message with contributions from process-oriented major consulting firms, and community interjections & involvement.
Overall, 'Cluetrain' is a worthy but lightweight book. Similar books include: Siegels' glossy e-brainstorm "Futurize Your Enterprize" (ISBN 0471357634); Jensen's human-centric 'Simplicity' (ISBN 073820210X); and Bloor's transaction-focused generalist 'electronic B@zaar' (ISBN 185788258X).
This book demonstrates how the Internet is bringing people back into the commercial process. Technology has frequently been perceived as dehumanizing our world. That's why it is especially ironic that it took a technological revolution in communication to bring back the human side of commerce. We are seeing a sea change where commerce is moving from a seller's market to a buyer's market.
Read this book. Pass it along to your boss. Give it to your employees and your customers. Buy copies for the heads of your engineering, marketing, manufacturing, corporate development, or whatever group. The brave new world is here, but Big Brother's not in charge. We are.
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Weinberger concentrates in particular on five exemplary writers: Ezra Pound himself, William Carlos Williams, Kenneth Rexroth, Gary Snyder, and David Hinton. They are certainly all major figures, and it's useful to have them grouped together in this way (particular since the last of them diverges in such interesting ways from the Imagist 'Less is More'tradition: though he certainly 'makes it new' in accordance with that central dictum, which is even quoted in the original Chinese characters both on the cover and on the titlepage).
I thought I already knew quite a lot about American translators from classical Chinese---a whole shelf of mine already groans under their weight---but the William Carlos Williams renderings were entirely new to me, and so were some of the later Pound translations.
For this reader it's hard to contain his excitement at such a beautifully produced edition (only spoiled by a spine-label that's somehow been glued on upside down), and I recommend anyone interested in either recent American poetry or in the classical Chinese tradition to go out and buy it straight away. It will admirably complement Minford and Lau's recent historical anthology of all translations (both European and American, and both scholarly and 'creative'), which of course covers a much broader range, but which is similarly ground-breaking and enthralling to read.