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While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.
PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.
The book is spiral bound so it stays open at the page you need while you're scraping - a simple but neat idea. Some highlights:
* How to sharpen your knife
* How to crow CORRECTLY (and understand what you hear!)
* Tying on without cracks or leaks
* Get a working reed from the crow alone
this book is worth every shekel!
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It is a gem. Charming, well-told story. Beautiful, pastel-colored illustrations that greatly add to the charm.
I once worked in the old Time-Life Building in Rockefeller Center, New York City, and looked down on the Christmas Tree eight years running, but I would have enjoyed this book if I had never seen the The Tree from on high and at ground level.
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Don't get me wrong. PATH OF THE FURY doesn't quite rank among my all-time scifi favorites. Nor can I find it within myself to give this kind of book a five star rating. Nevertheless, it has an engaging story line and the main characters have more depth than you usually get in books in this genre. And, as you would expect, there's lots of action. It's definitely not dull.
I thought the idea of bringing an ancient Greek demi-goddess into the story was a bit over the top. I took this to be scifi, not fantasy. I can accept a lot as far as future technology, alien lifeforms and new worlds go. After all, nobody knows what the future (or the universe), holds. But mythological entities from the past don't fall within that realm as far as I'm concerned. Still, it works tolerably well within the context of this tale, so this is a minor issue.
I liked this book. It was well-plotted, there was lots of action, and the main character, though something of a super-woman (not to mention the assistance of the demi-goddess), was conflicted and sympathetic. If you like good "spaceopera", PATH OF THE FURY fills the bill.
Weber gives us three special "woman" in his creation of "Fury" Alicia the human "Special Forcess" type soldier who has lost everything that she holds dear. Tisiphone, a immortal creature of spirit from ancient greece, alone, a orphan in the distant future of man where her name is nothing more than a fading legend from the shadows of earth's past. Megarea a creature of logic circuits and computer code, she never-the-less is selfaware and as protector and daugher/sister to Alicia will do anything to help her gain revenge for the lose she has suffered.
This is Weber space opera at its very finest! Battle tactics, character development and storyline are all handled with Weber's impecable attention to detail. My appreciation for the author's skill grows with each time I read another author. Mr. Weber handles the Techonology of his "Universe" with great skill. We always understand what he is talking about yet he never needs a encyclopedia of space and technical terms to tell us all he wants us to know. This is a book that is DEFINATELY worth reading!...
"Path of the Fury" follows retired Imperial Commando Alicia DeVries and her search for vengence against the pirates who murdered her family and gutted the planet she had made her home. She is helped, by the mystical and self-serving Tisiphone, one of the long lost Furies of Greek legend. Their quest leads them to steal an artificially intelligent ship and... well, why spoil it.
Weber has a unique way of creating universes that have extrodinary depth and complexity, while at the same time intertwining character development and action flawlessly. It is the depth that makes David Weber such a good author. This book shows all of his best qualities, and could easily be called the best of what he's written. He's an ever more popular author. This book shows why.
I can't recommend it enough to those who haven't read it. Give it a read, you won't regret it.