Although this book would be really helpful IF it included the answer to it's title "Which Ad Pulled Best," it doesn't answer that question in any of it's 50 example ads. I feel scammed! It's not made clear that one needs an answer book. The author should know my first rule of advertising...always be straight-up and honest!

Well this book could be helpful, it has a lot of research talk in it. The ads are black and white. It can be a bit confusing. I'd pass on it if you are a graphic designer, but if you are in market research and analysis it might work for you. I'd recommend it if you can buy it real [inexpensive]! Don't pay a lot for this book it's not worth it. But you may get some information from the "professional" comments. Over all it's a pass up. Don't buy it by the cover! It's not going to answer that question

Great book with interesting interviews and side-by-side comparisons of real ads for real products. The book asks the question, but only the Instructor's Guide, SOLD SEPARATELY, gives the answers. Don't buy one without the other.