I found a lot of the suggestions to be "pie in the sky" unrealistic suggestions for the typical fine artist. Most artists aren't in a position to create a career in Europe, for instance--shipping costs, conversion rates alone make the suggestion ridiculous for many artists. Also, suggesting TV and radio publicity--that just doesn't happen in the art world unless an artist is part of either a high profile charity event or a big crafts fair or perhaps represented by a high profile gallery. I have NEVER seen an individual no-name fine artist on TV or heard about them on radio for a show at a gallery. Never. Just doesn't happen. Not a practical suggestion. If you are looking at this title, I would encourage the person reading this review to look at Caroll Michels or Danial Grant or Tad Crawford books--those are based in reality and chock full of realistic suggestions for artists.

The marketing and promotional tips offered in this book are practical and geared toward the profesional artist. Artists who seek a career in the world of fine art and developing a reputation are strongly encouraged to read this book. The advice is both easy to understand and will prepare the artist for the real world, not small-time futility.