This authorative book on the vast subject of Business Communication is easy to read and understand. The style of presentation allows enjoyable reading such that my appetite has been whetted for further investigation. The authors have managed to turn a mundane topic into an absorbing subject. Regret that I have only discovered this illustrative book whilst busy completing my Doctorate in Psychology as it would have been useful during my earlier degrees. The publication is applicable to all serious literature students, writers and authors and general business personnel. Well illustrated with actual examples and surprisingly up to date with the newest trends and covers every conceivable aspect about the subject. The publication is interspersed with useful hints and insight. The contents initiate much thought and initiative within the reader's cognitive abilities. So glad I found it. It shall always accompany me where I work and think. Such an item should be part of everyone's library and would make a useful gift. I hope to soon be the proud owner of such myself. Congratulations to the authors on a fine team effort. Please keep it updated. Roy K Els. MSc (Psycho)