All the studies available show that MD's prefer peer forums and meetings over sales rep presentations. I recently read a report that showed that 65% of physicians surveyed preferred MD forums over sales rep visits.
As sales manager for a pharmaceutical company, I made the decision to purchase "How To Conduct Doctor Dinner Meetings," for all of my district managers and sales reps.
This book provides all of the latest AMA/PhRMA/FDA Guidelines, the "How To" of contacting physicians and other healthcare to set up the meetings.
This is a great book and it is standard issue to all of my sales reps.

This is a great book on how to conduct doctor dinner meetings, but what makes it even greater is that it was essentially free! After I bought the book, I went to their website listed in the book, downloaded the forms for a 360 Degree Selling Consultant sales planning tool, and faxed them to the publisher. Within twenty four hours I received a free 360 Degree Sales Strategy Report on one of my doctors. The report is valued at twenty five dollars, so the book cost me nothing. I have never seen any other selling book make such an offer.

This book covers everything you need to know about doctor dinner meetings, from pre-meeting planning to post meeting follow-up activities.

I'm a brazilian journalismo student and have seen many of the book's photos in brazilian newspaper. But all together is the best! Congratulations. Tomaz Cavalieri

I am a big photojournalist buff. This is everything and more. Photos that are world famous are in this book. If you are into it as much as I am, you should get it.

You know, when rival news organizations argue about who amoung them is the best, The Associated Press simply reports their battles. The cooperative wrote the book on journalism (actually several of them.) Mark Twain is quoted on the back cover "There are only two forces that can carry light to all corners of the globe, the sun in the heavens and The Associated Press down here." Who else can claim that endorsement? Of course it was Mohandas K. Gandhi who said "I suppose when I go to the Hereafter and stand at the Golden Gate, the first person I shall meet will be a correspondent of The Assocated Press."

This book is essentially free. The book had a sticker on it that directed me to their website for a free sales strategy report. I downloaded the forms on one of my most difficult doctors and sent them in, within 24 hours they sent me a complete sales strategy report, which is a twenty five dollar value. I know of no other book that gives you so much for the money.

Terrific, has a great selling skills section that provides all of the skills and techniques required to sell in today's competitive market. Is more complete than many selling skills manuals I have seen.

New Wave Pharmaceutical Selling has always focused on customer relationship management, ever since the first version of the book was written in 1996. The new revised edition, which was published in October 2002, builds on the customer relationship management approach, but also brings in a whole new 45 page selling skills section. The selling skills section covers all areas of the sales call for GP/Primary Care sales representatives. Clear cut examples of all selling skills are provided, written by pharmaceutical industry sales professionals. The book also points readers in the right direction on where to go to find doctor profile information. It's like having your own pharmaceutical specific selling skills manual.
Purchasers of the book will also receive the added benefit of a free 360 Degree Sales Strategy Report on any doctor, by simply contacting the publisher.
New Wave Pharmaceutical Selling is real world, with real life selling examples.

I was told on Friday that on Monday I would be a district manager. Wow, what a shocker, and no corporate training program available for at least three months down the road. This book gave me all the in's and out's that I eventually learned as I grew into the job. A terrific book for newly promoted district managers.

A great book for new district managers, provides all of the skills that they require to get up to speed and running. Provides everything they need to know to make the transition from sales rep to district manager, during that tough first year.

This is the only pharmaceutical district management book in the United States. The book is designed for all district managers with two or less years of experience, however it provides excellent information for even the most seasoned district managers. The transition from representative to manager and the definition of management are completely covered. The managemet skills of planning, organizing, leading and contolling, are civered in depth. Managers are walked through all skill areas required to be successful in pharmaceutical sales management. Each of the eleven chapters has its own set of learning objectives, review questions and answers. Checklists, forms and numerous exercises are included in the eleven chapter text. This book is an economical and effective way to support existing district manager training programs, and it is precisely for this reason that many pharmaceutical companies have purchased it for all of their district managers.

How many times have you walked into a bookstore and seen picture books of cars for $4.99? Well, this isn't one of them, Vincent is an artist and the pictures are beautiful. The text is interesting and informative even if you are NOT a gearhead. This is more than just a peek into a fascinating culture kept alive by a lot of greybeards, it's an education - a fun one too. This is not just a guy obsession - a lot of women love hot rods as well. All ages welcome...AC

If you ever owned, rode-in, worked-on, loved or wanted a real HOT ROD then this is your book. The pictures and the selection of featured cars is superior to any other book like this one. You will go back to it over and over.
This would be a perfect gift for anyone who ever owned, rode-in, worked-on, loved or wanted a real HOT ROD and was to good a father or husband to give up the time or money necessary to make that dream come true. This is just simply a wonderful experience.

"Van Gogh and Gauguin: The Studio of the South" is a great and rare achievement, since it captures the atmosphere of artists lives as no other book or film has done in the past, being magnificently precise in details and facts, yet sensitive to the personal aesthetic visions of Van Gogh and Gauguin. Armed with wonderful maps, charts, photographs and documents the authors explore the "geography" of artistic process and communication between two men. I kept going to the exhibition at the Art Institute of Chicago, and back to consult the book: they acted as an artwork in time and space, yet an object on the table - all at once. This book has finally answered lots of questions, and most importantly - it has made two artists and their visions closer to us as never before.

Collaborative conservators and Art Institute of Chicago curators Douglas Druick and Peter Zegers have drawn upon the rich, scholarly literature, letters and writings, and new technical investigations focused on the artists Vincent Van Gogh and Paul Gauguin, to present the most thorough, comprehensive, and insightful exploration of the Arles period to date. Landscapes and portraits painted in tandem by these two outstanding artists, their responses to each other, work together to envision vigorous dialogue occasioned by their strong personalities. Here presented for art students are fresh perspectives on Van Gogh and Gauguin's best-known works, as well as some of the more obscure aspects of their lives and their world. The informative, 424 page text is enhanced with 475 illustrations (300 of which are in full color). No personal, academic, or community library collection on the history of western art can be considered complete without the inclusion of Van Gogh And Gauguin: The Studio Of The South. This superb art history and analysis is also available in a hardcover format (Thames & Hudson, 0500510547, ...).

In the Author's Preface, Peter Carrick wrote:

-- The Vincent story is complex and varied, at different times gloriously stimulating and pathetically depressing. In this new account I have tried to capture the atmosphere and movement of Vincent's significant days and put all the major factors together in what I hope will be generally accepted as a 'good read', with perhaps a somewhat different angle here and there on Vincent's indelible contribution to motorcycle history. --

In this effort, Carrick has succeeded. Beginning with Philip Vincent's purchase in 1928 of the remnants of Howard Davies' failed HRD company, and culminating with the demolition of Number Two Factory in 1980, this 88-page history of a great motorcycle is indeed a good read, and full of rare photographs [all black-and-white].

SON OF WEB PAGES THAT SUCK
AUTHOR: Vincent Flanders with Dean Peters and a Cast of Hundreds
PUBLISHER: Sybex
REVIEWED BY: Barbara Rhoades

BOOK REVIEW: Sometimes looking at something bad can help you see what a web page should look like. You immediately begin to say, 'I would NEVER do that on a web site'. This begins the creative thought process that, in turn, helps you design a web site everyone will be able to navigate and enjoy.

The first thing you should do after purchasing Son of Web Pages That Suck' is check out the CD that is included. It contains over a dozen programs that can help the web designer to create better pages. A few of the programs that you might want to try are Snag It (captures anything you see on the Windows Desktop), Top Style Pro (checks for cross-browser problems as you work), Color Schemer (helps create color themes) and Screen Ruler (a virtual ruler that you can drag around the screen). These are trial programs and can be purchased for permanent use.

There is a section called 'Two Minute Offense'. This is an exercise designed to getting you thinking in two minutes of all the problems that show on the web page displayed in that section. There are other 'side bars' to help you learn also such as Sucks Not and Sucks a Lot. Both titles are self-explanatory. Don't forget to check out the 'What Did You Learn' at the end of each chapter. This section will review what went on in the chapter and gives you a chance to be sure you saw everything in that chapter.

Remember that wonderful font you found and always wanted to use? Probably on a web page is not the place for it. And be careful of color. Too much color in the same line of text can be a problem. These are only a few of the problems that 'Son of Web Pages That Suck' points out. It is a book you will be hard pressed to not wear it out as its pages contain so much information you will want to read it many times.

SOWPTS is entertaining but never enough so the core principle gets lost - "Don't do anything that gets in the way of the sale". How easy this point is missed, even by professional web designers and in-house artists.

The essence: the most valuable aid in designing sites that appeal to your audience is first understanding what turns them off. Turn-offs are a dreary subject, yes, but Flanders excels here. He should know, running a site like "Web Pages That Suck" for a half-decade. You should tap into his knowledge.

Web design is new compared to other media, and the rules still aren't clear. "I want 12 point Garamond!" doesn't fly on the pop-star-of-the-month's site, while perfect for a "Mumble, Stumble, and Fumble at Law" site. Or maybe not so perfect - see Chapter 11 on Text (and fonts).

Understanding the people you're trying to sell is crucial - Flanders provides solid research on things like platforms/browsers, and links that will guide you long after the book is published.

This book should be the first thing you should read, either if you're on your first web project, or an experienced designer who's facing a client/employer about to make serious mistakes. You know, the CEO who insists on putting his face on the home page of your company that makes ball bearings for the lawn-mower industry. But on a site for the (unnamed) pop star mentioned above - not putting a face on the home page is death - and Flash is nearly expected. Flanders understands all this, and doesn't dismiss any technique - until you "get in the way of the sale."

The CD-ROM with the book ain't bad, but there is better. I vastly prefer WS_FTP to Voyager, but my company buys me tools that best several packages on the CD. For a price, of course. But the CD is a good starting place.

Put it on your bookshelf (or better, your hands) today. Let your competition wind up on the "Daily Sucker" at WPTS rather than you.

Book - Son of Web Pages That Suck: Learn Good Design by Looking at Bad
Design
By Vincent Flanders with Dean Peters
Publisher - Sybex
List [...]>ISBN: 0-7821-4020-3
Rating - 5 out 5

Son of Web Pages That Suck is the follow up to the very successful book Web Pages That Suck by Vincent Flanders. The book consists of 279 pages, broken down into 14 chapters. The book also comes with a CD containing links to the websites listed throughout the book. Son of Web Pages That Suck is my first book on web design and will probably be the only one in my library for quite some time (until Daughter of Web Pages That Suck comes out). As the title suggests, Son of Web Pages That Suck teaches good web design by having the reader look at examples of bad web design. Throughout the book, Flanders explains why a web page does or does not suck.

The book's best quality lies in the very humorous and understandable way it's written. This is one computer book that isn't going to put you to sleep or bore you to death. One of the key points the author stresses throughout the book is "web design is not about art, it's about making money." Each chapter begins with a short introduction explaining what's going to be covered in the preceding chapter and ends with a summary covering the key points discussed in that chapter. One of the not-so obvious things Flanders covers is that you can make a web page that sucks without using tons of flashy graphics or other crazy design elements. Thankfully, he also discusses how to avoid making these same mistakes. Some of the more obvious web design topics Flanders covers include things like appropriate page and image size, how to stay on the right side of copyright law, professionalism, and why things like splash pages and "Welcome to my page" lines are bad. Another important point Flanders discusses is that while a certain theme or design might make one web page suck, it may make another rock-- depending on the target audience .If you've ever visited a Flash intensive website on a dial up connection, you'll appreciate Flanders chapter "Jumpin' Jack Flash."

I could continue to talk about all the great topics Flanders covers in his book Son of Web Pages That Suck, but that would take far too much space for a book review. I highly recommend that you go and buy the book and read it for yourself. I give Son of Web Pages That Suck a highly deserved 5 out of 5 rating.

When I started work in an emergency department this book gave me many tips to solve some difficult cases. It is written in a way you can read it for few minutes in between patient visits in your night shift. The readability is high and you never get bored because it fixes every question in few lines (maximum 20 but mostly less than 10).
Obviously it is not really comprehensive, due to the small dimension and the question-response format; but it is sufficient also to study on it for examinations. It requires at least a basic understandig of medicine and it is not interesting for a lay person in many chapters.

...I just like to read everything about medicine, because I hope to be a doctor one day. I found this book in the medical library at our university, and I liked it a lot. Compared to any textbook I have ever read, it is very clear and basic, but still covers a lot of information, and has a good balance between the weird trivial information that probably comes up occasionally, but is good to know about when it does, and the basic stuff. Also, some of the doctors who write chapters actually have a sense of humor, which makes the book interesting to read. Check out the chapter about bites and stings by Lee Shockley, which is particularly entertaining.

This book provides a weath of information, and is a great study guide for residents.

I grew up in what new urbanists would probably call a paradise. It was a real community in which neighbours were really neighbours. People did sit on their verandahs and converse with their neighbours on the street. There was an understanding that one could borrow things if the owner wasn't using them. It was considered polite to tell the owner if he was there but if he was away one could just borrow the thing and tell him when he came home if one was still using it. In short it was everything new urbanism wants. This was in a moderately large city in Canada.

There were two things wrong with this paradise:

a) it was not about verandahs, facing the street etc. It was about control and conformity. The neighbourhood protected itself by frowning on unexpected behavior. There was an expected range of interests and an expected range of activity. If someone went out of this range, one could expect social sanctions unfailingly. The dark side of Jacobs 'eyes-on-the-street' is Foucault's 'gaze.' The neighbourhood worked as an exercise in power. The verandahs and street life were instruments of that power. Heaven help anyone who had non-standard interests.

b) the neighbourhood was unsustaining. With the growth of the personal rights ethos, the ability of the neighbourhood to control its inhabitants fell away. No longer could the neighbourhood fathers take action to control petty teenage misbehaviour. Instead personal rights and social policy took these controls away from the neighbourhood and gave them to government agencies. As a result the neighbourhood is now perhaps not unsafe but definitely uncomfortable. No one leaves tools or equipment out now in case a neighbour needs to borrow it. Everything is locked up. The doors are firmly closed and neighbours now complain to the police instead of discussing thier joint problems.

New urbanism seems to miss this point. Neighbourhoods are about local power. For some people this produces a comfortable paradise. For those slightly different it creates a jail of conformity. Some people thrive in it. Some peole will be stifled. Neighboourhoods are an exercise in hopefully beneficent control. Architecture does not create this control. It can destroy it certainly and make it impossible but it cannot create it.

I have only had the book a day and already it has given me great pleasure and joy. I love the fantastic pictures and diagrams. The computer digitalizations on a few existing towns today and what they could be like were truely fasinating. I couldn't help not liking the indepth descriptions of numourous cities, towns, and villages from around the country and canada as well. This book had colorful photos and diagrams, this book to me is pure genus!

A very good appraisal of design examples of new communities with also a consistent theoretical approach to New Urbanism concepts. This is a necessary reading to those that want to be updated with the best design practices of integrated urban spaces.