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Dr. Thompson amply illustrates the political, technological and geographical constraints which have an often-underestimated effect upon airpower employment. The goal of precision engagement of ground targets from aircraft has a long history. Billy Mitchell described it in his Provisional Manual of Operations of 1918. Army Air Force planners in World War II hoped to achieve unprecedented bombing accuracy with the Norden bombsight. In Vietnam, as today, the goal of accurately bombing the desired target was also highly sought after but the right technology had not yet emerged. Thompson traces the parallel development of Navy and Air Force weapons systems, from the Navy's TV guided Walleye bomb, to the use of LORAN to guide aircraft to their bomb release points, to the final employment of Laser Guided Bombs (LGBs) with warheads large enough to take down the bridges that helped supply Hanoi with materials from the north. But perhaps more than any other factor, Dr. Thompson clearly shows us the enormous effect that weather had on the effectiveness of the air campaign over North Vietnam. Planners on both sides understood the affects of the large block of time lost during the monsoon season. Thompson even states that, "the most effective North Vietnamese air defense had always been weather" (pg. 244). This is an operational reality that can easily derail even the most elegant air strategy and can preclude political leaders from effectively controlling the application of force they require to achieve their stated objectives as well.
Overall To Hanoi and Back is a very well researched and documented history, composed in a very readable style. It is written with the operator in mind, giving future air strategists, planners, and users a very comprehensive view of not only the restraints under which one must operate in a war of limited objectives, but also in an environment where, although airpower's effectiveness may not be optimal, it is still the main instrument chosen to deliver the message we wish to send our adversary. The only possible improvement a reader could wish for would be more maps and charts in the text to visualize the many battlefields and data that an average operator needs to appreciate the area of operations. Even so, this is an excellent book that every professional should add to their personal library.
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The book is a very readable, very practical guide to enabling your organization to develop instict. What does "instinct" mean in the context of a business you ask? It means that when the market shifts, your company is structured in such a way that it can shift immediately to accomodate and exploit it. Rather than observing market changes and reacting to them retrospectively, you are there from the beginning.
To accomplish this, companies must balance their characteristics according to a grid of:
* INTERNAL AWARENESS
* EXTERNAL AWARENESS
* INTERNAL RESPONSIVENESS
* EXTERNAL RESPONSIVENESS
The book is all about the specifics of this grid and how you can acheive balance. At the end of the book is a very helpful Corporate Instinct Assessment test for use on your company.
For those who desire to put feet on KM theory, I recommend, as a start, reading "Corporate Instinct" and "The Character of a Corporation" (Goffee and Jones) together. The latter fills in many of the Cultural elements not treated in the former.
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