This book should be required reading for anyone that takes public policy issues seriously. It explains the various techniques and ploys by which emotionally loaded words and various debating tricks can transform an intellectually honest debate into a propaganda campaign, and gives techniques to counter these ploys. I cannot recommend it highly enough.

This is one of the most useful books that I have ever read. The author points out how debates are often lead away from the main issues by using arguments that appeal to emotion rather than to facts.He clearly describes how it is done and how to avoid being lead away from the issues by such devices. Important reading for anyone who has been in a debate and wonders why the opponent didn't sound convincing and yet you were unable to answer him/her!

This book was the single most valuable book which I ever read, since it explains how people distort agruments through emotions. The book clearly explains what is happening and then teaches you how to handle the situation.