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management theory. It's not new, as he points
out. It is simply the application of centuries
of accumulated wisdom to our modern experience.
By writing this book, he has done us all a great
service. Now, if only my manager and CEO would
Morrison applies the four dimensions of human
experience identified by the Greek sage, Aristotle,
to business development. Each dimension has a
direct application through four foundations of
excellence. As Morrison summarizes it, the Intellectual
Dimension aims at Truth; the Aesthetic at Beauty;
the Moral at Goodness; and the Spiritual at Unity.
But don't groan about the esoterics just yet. Morrison
applies each of these very complex notions to our
everyday experience and shows how striving for
fulfillment in the four dimensions brings excellence
and success in business, small and large.
Morrison fails to step beyond Aristotle, however,
in not discussing the Economic foundation that
aims at Utility. Any attempt at the introduction
of philosophical principles to business should
include it. Heilbroner could give him a few pointers
on that one.
Lastly, the aphorisms and quotations spread throughout
the text, while interesting and applicable (I'll be
be using some as marquees on my screen saver), are
Without a doubt, If Aristotle Ran General Motors
is a great resource that should be studied and applied
to every person's employment. I've been waiting
a long time for a book like this one.
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