Professor Rappaport's revised version of his 1986 book on creating shareholder value provides a good description of the value based management concept that he helped create. However, many of the chapters are stand alone sections that do not flow well together. In some chapters he does not provide enough depth on how this book can actually be used by managers. In addition, the chapters on using his concepts to formulate value-maximizing business strategies was somewhat lacking.

Nevertheless, the book was an easy read and many of his points were right on target. I would also highly recommend interested readers to check out "The Value Imperative" by Marakon Associates and "Valuation" by McKinsey & Co for more information on value based management.

Professor Rappaport's revised and updated edition, provides a clear explanation of shareholder value concepts and application. One welcomed insight: he compares and contrasts the various shareholder methodologies (EVA and CFROI). As an indepent consultant specializing in shareholder value, I owe professor Rappaport and "Creating Shareholder Value" a debt of gratitude for introducing the critical link between corporate finance and competitive strategy. This is definately the "classic" work on shareholder value.

Given that investors value bonds by discounting future cash flows, it stands to reason that they value stocks in the same fashion. Alfred Rappaport is the founder of the shareholder value mindset which gained importance in the '80 and is widely accepted in this new millenium. Rappaport starts the book explaining that objections to using a discounted Cash Flow model do not hold. Strong arguments and empirical evidence is given to explain the market's valuation mechanism. What follows is a basic but thorough explanation of the 3 elements for valuing a company (cash flows , risk and the competitive advantage period). In the second part of the book, it will become clear for the reader DCF is closely linked to strategic analysis and is not in contradiction with stakeholder analysis, customer value analysis, Activity Based costing or any other tool. On the contrary, Rappaport shows DCF is a communication tool that helps investors understand a company's implied performance and how to (re)act. Together with the Valuation book from Copeland, Koller and Murrin this is the book you need.

This book should be required reading for every active investor today. Too often pundits throw out terms like market leader,growth stock, value stock, recession resistant as reasons to buy a stock, and try to predict where the "market" will go for the next six months. Expectations Investing will help you learn to throw away these lazy investor labels and instead provides a framework for evaluating a particular stock in terms of what the current price is saying about how good or bad the future for the company may be and whether it merits your purchase or sale. You will learn that every stock, market leader or not, has a whole set of assumptions embedded in the current valuation- this book will help you learn to think in these terms and evaluate whether those assumptions embedded in the current price are reasonable. The book debunks some popular myths and provides highly illustrative examples that make some technical issues easy to understand. For the pro, coverage of executive compensation, option analysis as well as key chapters on competitive strategy and other operating issues will definitely stimulate the thought process. At the same time the basics of valuation are covered in an easy to read fashion. Finally, the Notes section itself can lead the intellectually curious to a "pot of gold" of information. Turn off the business TV and put your popular financial magazine on the coffee table and read this book instead !

"Expectations Investing" presents a powerful idea - From a company's stock price, derive what the market is expecting of the company's performance. Then, based on your own expectations, decide if the stock is a worthy investment. One might say, isn't this what investors do all the time, using multiples like P/E? The book talks about the drawback of such multiples. Then it presents a clear and elegant framework to identify the true drivers of a company's value. You need to perform a strategic analysis of the company and industry to identify the plausible ranges for these value drivers. You can see where your assumptions stand with respect to market expectations (which you reverse engineer from the stock price and consensus estimates for future performance). You assign probabilities to various outcomes based on your convictions, and decide to buy/sell.

In 195 pages, this book presents a bunch of insights. The presentation on valuing a company's stock options, as well as discussion of value capture by buyers/sellers in mergers and acquisitions, are the clearest I've seen in any finance/valuation book. The discussions on incentive compensation, as well as management signals in share buybacks, are also quite impressive and accessible to the general reader. The accompanying website for this book is highly complementary, and presents excel models for all topics covered. I adapted them for a sample company and was quite delighted! While DCF valuations are not every investor's cup of tea, this book goes the farthest in trying to make its DCF-based framework manageable by the average person.

Now for the caveats which I hope are minor - A couple of earlier chapters pack the gist of several MBA classes (corporate finance, strategy, behavioral finance). If you are not an MBA, the profoundness of the ideas might be lost on you in the rat-a-tat-a-tat rapid fire presentation. Also, you will appreciate this book better if you have some conceptual understanding of corporate finance, such as cost of capital issues.

Alfred Rappaport is a wide acknowledged founder of the shareholder value approach. Michael Mauboussin is a respected strategist at CSFB, a respected investment banking firm. Together, they wrote a book which is simple and intuitive to read for people with a financial background or a strong interest in different aspects of corporate finance. A good grisp of the DCF approach is a minimum requirement. (you could start with creating shareholder value of A. Rappaport to get up to date)

Both authors start by explaining why investors place short term bets on the Long term future of stocks... Some companies are victim of the expectation treadmill and saw there stockprices decline rapidly as a result (90% of the TMT companies). The good thing about the book starts after this intro which is refreshing but not new. The second part links the number crunching part with interesting frameworks for competitive analysis. The fundamental law of investing might be the uncertainty of the future, but the frameworks at least will give you the tools in trying to be a visionair. because being a visionair is the only way you can beat the index. An investor does not only need to find good companies. He/she also needs to know the expectations already embedded in the stock price. The third part gives a couple of examples when these expectations might change and how to react (buy or sell). This book will be the start of a standard type of analysis in the next decade. I will try to start in the Netherlands...