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I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
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Not only is my book (also published by ARCO/Peterson's) comprehensive, it is also the only funny math AP prep book out there.
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What's the most amazing thing to me is the fact that the "Dummy" series books are known for having substance that is geared both towards the novice and the more advanced/learned people looking for good reference material. I have thoroughly enjoyed some of their other publications and I can't highly recommend Business Plans for Dummies enough - that book was tremendous. This book, however, will insult you if you are like me, having moderate web based experience and it will leave you regretting the time that you spent to read it, not to mention the money that you spent to buy it. It was definitely an excercise in futility - throwing good money after bad. I will now have to rethink any future purchases of IDG reading material as the singular result of this poor offering by their company. In short, this is the absolute worst reference book that I've ever read.
Marketing Online for Dummies offers a broad range of useful information about the online world, domain name selection and use, Website content, and effective Website marketing strategies. Readers should pay particularly close attention to the chapter dealing with domain name selection and use. According to the authors the selection of an effective domain name can be easily overlooked. Because the use of a domain name will have a direct impact upon the marketing success of any company, it is important to come up with the right name for a company's Website in order to successfully market the products and services they have to offer. This book offers an excellent treatment on this very important subject.
Another bright spot about this book is the special Internet directory of companies and individual Websites where readers can obtain important business information related to online commerce and great shareware software programs. There are valuable resources available on the Internet today and you will find many of them listed here.
As are other books in the Dummies series, this one is quite easy to read and understand. This book is ideal for the novice entrepreneur. The information is first-rate. The software included on the accompanying CD will get the reader online. You won't be an online marketing dummy after reading this book but you may be one if you don't read it at all. The choice is yours!
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