List price: $16.00 (that's 30% off!)
While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.
PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.
It has the mandatory history part followed by philosophy and economics of patent law. There are two excellent chapters on Nonobvoiousness and and Utility. Cases are selected with care and properly edited. There are some sidebars too.
I love the restful illustrations and the ethnic items the young boy wants to have with him on mom's lap. The overall story is one of sweet acceptance and a perfect read for a young older sibling.
Note to Teachers: This is a wonderful book for fourth through eighth graders. Even adults would enjoy this book. It is the story of an Indian boy and his family. This book would be a good way to show respect for cultural diversity. Students who participate in the spelling bee would enjoy this book.