Although this is just a reprint of the book by the same name published back in 1981, it's still a classic on survey research methodology. If you think writing a good survey is easy, you really need to take a look at this book. The table of contents include: 1) Scope and Method, 2) Question Order and Response Order, 3) Open Versus Closed Questions, 4) The Assessment of No Opinion, 5) The Fine Line Between Attitudes and Nonattitudes, 6) Measuring a Middle Position, 7) Balance and Imbalance in Questions, 8) The Acquiescence Quagmire, 9) Passionate Attitudes: Intensity, Centrality, and Committed Action, 10) Attitude Strength and the Concept of Crystallization, 11) Tone of Wording, 12) Some Final Thoughts on Survey Research and Research on Surveys

Schuman et al.'s "Racial Attitudes in America" is a must-read for students and researchers interested in race relations and intersections between race and politics. Well-written and insightful, "Racial Attitudes in America" is also very understandable for the curious observer of race relations. Schuman et al. analyze national survey data from the 1970s to the present in order to understand how the public feels about such important issues as affirmative action and other "race-targeted" policies. Moreover, the authors examine the extent to which prejudice and other negative racial attitudes are still widespread in the United States. Though extremely informative, the book devotes far more attention to examining trends in racial attitudes than to understanding the sources of them. Nonetheless, this book will provide a valuable starting point for any student or researcher interested in understanding the sources of racial attitudes.

Mr. Schuman gives valuable tips for those who want to get inother the gravy train of these government give-aways for unemployed"consultants".... If you can't get a job anywhere else and want to earn over $80,000 per year and live in five-star hotels, this is the book for you. Don't worry about professional competence or even experience. The jobs are real. The money is real. The five-star hotels are real. All you need is a lack of scruples.