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It conveys the concepts in a series of simple and elegant reading materials and cases. And it feels great to read case-studies about the inside workings of many corparate titans like Bob Galvin (Motorola), John Reed (CITIGROUP), Jack Welch (GE) and many more.
The book is great, but more so for people who do not come from the behavioural sciences or organization development background, but just plane business background. It zeroes in on and enunciates the key concepts of leading and managing change. It walks you through a series of cases illustrating not only what to do , but what not to do. And the cases have a tremendous variety to them ranging from merger situations to executives being brought in from the outside to internal organizational programs.
If you have time for not even one book on change management, this is it.
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Perhaps for a Ph.D. student.... this might be a great book to have.... I like it.... I just like the Studemund better.... especially if added to by SAGE paperbacks when more specific information is needed....
Perhaps not the newest, but I am planning to use it as basic textbook for an undergraduate econometrics course. I could find another book, but this is the only one that, I am sure, my students will be able to understand without any problem.
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Econometrics). However, I would certainly recommend it.
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Any one interested in change management will need this book. Although there are no 'formulas' for the right way to introduce change programs, a thoughtful reading of the material in this book can only improve one's ability to implement change and to understand how others react to it.
Why four stars rather than five? The price of the book is unbelievable and (I suspect) hard to justify given the large numbers which would have sold in business schools. It's sad that no paperback edition is available for students either. I understand an updated edition is being prepared.