Mike Salisbury has long been one of my heroes, both for his innovative design work and strong knowledge of marketing. This book provides great insight into how Mike approaches a project and why he brings so much more than design talent. And the vivid examples from his extensive portfolio are inspirational, to say the least.

lotsa big bright pictures! An autobiographical account of this mike salisbury guy, a celebrity art director/graphic design type who came up with some of the most unforgetable commercial graphics and campaigns of the last 30 years (Joe Camel, Rolling Stone magazine, Jurassic Park, and even Micheal Jackson!). The guy's kinda pompous, but I guess that's the gig in the promotion and marketing game. Worth reading!