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Book reviews for "Sackheim,_Maxwell" sorted by average review score:
Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications
Published in Paperback by Towers Club (1996)
Amazon base price: $29.95
Average review score:
To learn the future of mail order, discover it's past.
Maxwell Sackheim was one of the first advisors of the National Mail Order Association. His work is still in use today. Inventor of "Book of the Month Club" and the negative option technique. A great mail order history book. This is a must for all MO people.
John Schulte, Chairman, National Mail Order Association.
How to Advertise Yourself: Five Basic Steps to Selling Your Appearance, Your Thoughts, Your Words, and Your Experience to Any Individual or Group
Published in Hardcover by Free Press (1978)
Amazon base price: $9.95
Used price: $9.95
Collectible price: $26.42
Used price: $9.95
Collectible price: $26.42
Average review score:
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My first 65 years in advertising
Published in Unknown Binding by G/L Tab Books ()
Amazon base price: $
Average review score:
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My first sixty years in advertising
Published in Unknown Binding by Prentice-Hall ()
Amazon base price: $
Average review score:
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