I was born into the park service and lived the tourist experience. This book really helped me form a perspective about my early years growing up in western tourist and resort environments. Western history is fascinating, but this angle on western history really gives another intriguing dimension to america's perception of the mythic frontier.

At once extremely learned and passionately engaged, DEVIL'S BARGAINS puts forward a startling analysis of Western tourism. From Rothman we learn about skiing and much else: the economic and historical forces shaping our sense of place, our connections to nature, and our troubled relationships to one another. A travel book of another sort, it takes the reader to a vantage point from which our Western landscapes can be seen most clearly.

For discerning travelers planning a western vacation this summer, or for that matter, for anyone curious about the popular allure of the West, Hal K. Rothman's "Devil's Bargains" is a must read. Rothman, a professor of western and environmental history at the University of Nevada, Las Vegas, provides a richly detailed assessment and critique of the development of tourism as it has evolved from the late nineteenth century to the present in the inter-mountain West. Synthesizing the existing scholarship on tourism, enhanced by wide ranging primary research, Rothman reveals a fascinating, yet disturbing, underside to the glitz and glamour of the tourist economies firmly established in western resort towns from Santa Fe to Las Vegas.

"Devil's Bargains" presents a series of provocative histories recounting the development of resort towns and tourist sites across the inter-mountain West including the Grand Canyon, Santa Fe, Carlsbad Caverns, Steamboat Springs, Aspen, Vail, Sun Valley, and Las Vegas, among others. The book also codifies the history of tourism under a new interpretative framework which divides the development of tourism into three phases: cultural and heritage tourism, recreational tourism, and entertainment tourism. Beginning at the turn of the century with cultural and heritage tourism spawned by the transcontinental railroads seeking to expand passenger traffic, tourism evolved into recreational tourism made possible by the automobile and a growing fascination with exercise and the outdoors in the aftermath of World War I, and culminated after World War II with entertainment tourism dependent on the Jet airplane and the dramatic expansion of widespread prosperity, a leisure ethic, and a pervasive consumer culture. Rothman focuses on the Grand Canyon and Santa Fe to illustrate cultural and heritage tourism; various western ski resorts define recreational tourism; and Las Vegas embodies entertainment tourism. These three phases of tourist development reflect the historical transformation of tourism from an elite pastime to a more individualized, democratic experience, to a mass culture phenomena. They also reveal a process of economic development, reflecting the evolving strategies adopted by western communities to replace tapped out extractive economies.

Defining tourism as the quintessential service economy, the pinnacle of post-industrial capitalism, Rothman argues that the promises of tourist industries have been embraced as a panacea for economic decline in towns throughout the West. However, as his research reveals, locals and even "neonatives" have found tourism to be a bitter pill to swallow. Although the advent of tourist economies in places such as Jackson Hole, Steamboat Springs, and Sun Valley has resulted in phenomenal economic growth, prosperity has come with a price. As the book's title suggests, in the process of reviving the economy, tourism displaces locals with outside capital and corporate control, sapping a place of its soul, and leaving in its stead a facade of hollow images and a service economy manipulated by distant corporations whose only interest is the bottom line. What has emerged in places like Vail and Santa Fe is a two-tiered class system where workers who are predominantly people of color (Hispanic, African, or Filipino) hold low-paying, menial jobs providing for the comfort and amusement of wealthy second home owners and visitors. There is little room for an established community of year-round residents when the bottom line centers on the paying visitor. Las Vegas is the exception. In defining itself as the ultimate themed destination resort constantly reinventing itself to satisfy visitors' desires, Las Vegas remains one of the last places where unskilled workers can earn a middle-class income replete with benefits and job security. Las Vegas alone, according to Rothman, has succeeded at perfecting the service economy, becoming a model of sorts for the rest of the country. "The colony became the colonizer," he writes, exporting a model of entertainment tourism for a nation entranced by the spectacles of multi-media consumer culture.

In detailing the ways in which western communities reinvented themselves as tourist resorts, marketing an idealized western ambiance and a scripted history, and in the process losing control of the very community they sought to promote and preserve, Rothman provides a rich assessment of the social and political impact of tourist-based economies as they evolved from local ventures to corporate productions. But more than that, he presents a thoughtful and disturbing critique of the promises and realities of post-industrial, post modern capitalism as manifested in the twentieth-century tourist's West.

Marguerite S. Shaffer, Assistant Professor, University of North Carolina, Wilmington

This is the type of book that should be read by all people lay and professional, because it is largely a first hand account of the Region One's forest rangers and their dedication to duty. Rothman as the editor does an outstanding job weaving the individual accounts together to give a clear view of the early development of the Forest Service in Region One. He does not step on the narratives, but rather provides clarification only when needed. When a reader can actually read about events that occurred by the participants it only enriches the understanding of the subject matter. A must read for all those interested in the early days of forest management.

A wonderful book! I am far from my home in Nevada and swear I can smell the sagebrush, cattle and mountain streams as I turn the pages. This book brings the Silver State alive! I have had many comments from visitors who pick up the book and are amazed. Most are unaware of the beauty in this area generally thought of as a desolate "wasteland". Just like the State song, this book really showed that "Home Means Nevada" to me!

This book is very well written and speaks not only to current environmental issues, but also to ones of the past. Everyone should have a copy of this book. When writing a paper on Rachel Carson's SILENT SPRING and the environmental movement of the 1960's, this book saved my life! The information was so helpful, and it really helped me to to understand the "Big Picture" behind environmentalism. My history teacher hopes to incorporate this text into the cirriculum next year. It is an excellent book, and is worth every penny!!!THANK YOU HAL ROTHMAN for this environmental masterpiece!