★ Reviews for Rosenbloom,

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Book reviews for "Rosenbloom,_Bert" sorted by average review score:

Marketing Channels

Published in Hardcover by South-Western College Pub (24 July, 1998)

Author: Bert Rosenbloom

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Average review score:

The Best Managerial Channels Book

I have taught executives and students from this text.

It is the best.

For a relationship marketing add on look to sheth 2000 from Sage

Marketing: Best Practices

Published in Hardcover by South-Western College Pub (09 July, 2002)

Authors: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, Michael D. Hutt, Bilaji Krishnan, John H., Jr. Lindgren, Robert F. Lusch, and Ilkka A. Ronkainen

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Average review score:

Just Another Graduate Marketing Book

This book is no better than any of the other graduate level marketing books that are available. You might think that since this book has 15 authors it might have something that books with only 3 authors lacks. But, if you thought this you'd be wrong. This book offers nothing new and its extremely high price makes it even less appealing.

The best of two worlds

This book combines the knowledge of excellent scholars of marketing in a clear and structured format which is accessible to undergraduates. In addition, the cases and other teaching materials provide excellent support.