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Author Frank Rowsome, Jr. tells the story of the campaign's creation and life, and provides a listing of all signs from the first in1927 ("Shave the modern way / No Brush / No Lather / No Rub-in / Big Tube 35-c Drug Stores / Burma Shave") through their last in 1963 ("Our Fortune / Is Your / Shaven Face / It's Our Best / Advertising Space / Burma-Shave"). In between is an amazingly clever collection of poems, including contest winners, shorter signs for smaller displays, spin-off tooth powder and lotion jingles, and regional ads.
Great reading for those remembering the signs as well as those who just want to get a smile from some great advertising - one of the USA's most underappreciated art forms.

I was always intrigued by those signs, so when I saw the book advertised for the first time, it was a must-have for me. I cherished owning a complete set of the verses, most of which I'd never seen.
The book is well-written in that it has a lot of historical fact, loads of humor, and the story-telling holds your interest to the last page. One of those "can't put it down" types.
Somewhere in my travels, I've lost my copy and have mourned it's loss. Thanks to Internet, I will once again have my own cherished copy of "Verse by the Side of the Road."

How delightful those signs were as we went on Sunday drives with Mom and Dad. Here is not only the complete history of the company but also ALL of the rhymes.

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I started reading with low expectations, the original novel, was well written, and I was finding it hard to believe that this author would massacre his characters as the reviews here lead you to believe. I feel Janice's journey to India, and Bill's madness, after the death of his child were believable esp since Bill's rigidness was established in the first book. I also believe that Hoover had mild affections for Janice in the first book, esp with the difficult choices she made in going against her husband in the trial, thru their pain they bonded.
I am not one to usually listen to reviews; I take them with a grain of salt. I feel "For the Love." should be given a chance, if you trust the author, you will like the book. The Journey is a bit different and its not as strong as the original, but it holds up wonderfully on its own, and in the end I believe Janice's love For Elliot, even though they may never be together.

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