Most marketers know that firms spend more on Sales Promotion than on mass media advertising, but text books don't tell you how to manage Sales Promotion. This book is everything it promises: The authors define classes of customers ("loyals", price switchers, etc) and then go through the cost benefit of Promotion techniques from coupons to free samples. If you want to know the difference between a contest and a sweepstake--and more importantly which one is better for your marketing situation--this book is for you. It explains "promotion to the trade" (it's more than free trips to Hawaii). The book is highly readable and attractively laid out. Thoroughly recommended.

Easy to follow basic business sense. A must read...

I've 2 version of this book, 1982 and 1997. Both of them are very helpful for my work. Schultz tells you not only "what" to do for Sales Promotion but also "why" to do. And that's very important for every business, even dot com. This book also collects many useful examples, if you want to launch a sales promotion next day, week or month, you can find out quickly what you can/should do.

Summer of Love is an important American literary contribution that may very well have a strong and viable fan base. Where are you? Join us!

This novel is loads of fun to read. The majority of the characters are hippies from the 1960s who meet a stranger from the future who's looking to save his world. This fellow, Chiron, needs to find a troubled adolescent teen named Susan Stein (a.k.a. Starbright) for a very compelling reason. The book has a great deal to offer: swift action, lovable characters, spiritual insight, and well-chosen primary documents such as essays, poems, and news articles which round out the reader's understanding of the worldview of the novel.

I think Summer of Love has excellent potential for a wider audience. I hope it continues to enjoy a healthy amount of sales in the used books market on this site. I wish even more for it to be in wider circulation. Some books talk about the sixties. This novel IS the sixties, thanks to the spirit and scholarship of its author. And, as one reader aptly put it, "the sci-fi stuff is just plain off the hook." Get a copy. Most people who have read it seem to respect it and enjoy it every bit as much as I do.

This is a wonderful book for anyone who's ever dreamed of time travel. It also showes you a first-hand view of the Summer of Love. Mason does an excellent job of describing her characters and how they feel, even when under the influence. Her view of the future seems realistic enough, (Although we'll never know) and the way she twists the plot around Chiron, Starbright, Ruby, and the other characters is quite clever. All in all this is a book that I will read many times.

The funky rainbow cover of this book was what caught my eye at first, then the title began to resonate in my hippie soul. Summer of Love is about a runaway girl who calls herself Starbright who goes to the Haight-Asbury district during the summer of 1967, looking for her friend Penny Lane. She meets a time traveler from five hundred years in the future, who is looking for her as the key to resolving a rift which has occured.
The vivid texturing of the historical situation at the time alone makes this book well worth the read. I also recommend the Golden Nineties as a sequel to this great book.

Let me say first that I haven't bought a Forgotten Realms novel in a few years. I'm glad I bought this one though. I agree with the otehr reviewer that Erevis Cale is the coolest (congratulations Mr. Kemp), but the rest are cool too, except only the father. Ed's story didn't do anything for me. The youngest son and daughter are probably second and third best. Most of the stories are dark, even grim, with interesting stories and fast-paced plots. The city of Selgaunt really came to life for me, and I got into each of the characters when their story came along. On the strength of this book, I've decided to give FR novels another shot.

I've been a Realms fan for about ten years. Some books are hits, some are misses, and some have been awful. The Halls of Stormweather is great. Granted, a couple things were predictable, and there was one glaring discrepancy in character relationships (reread the Patriarch and Matriarch stories and see if you can find it). The authors did an excellent job provoking interest in the main figures of each story--I'd even get the books about the characters I didn't like just because I want to know what happens to them. Shamur, Tazi, Cale, and the maid whose name I can't recall are my favorite characters. They've got the most depth. Overall it's a fun read and great if you've only got a few minutes at a time to spend on a book.

All right. Two things: 1. Erevis Cale kicks serious arse. 2. This novel kicks serious arse. This is one of the few anthologies that I've ever read that actually worked. And this one worked well. This family is the best thing in fantasy since...I don't know what! Each character is fully developed, there's no cliches, and each story, while it does stand independently, interacts nicely with the others. Sembia is finally explored for FR fans, and the explanation is grand. Noble infighting, commercial espionage, thieves guilds, curses, a ton of action, you name it!

Now back to point one: Erevis Cale, the butler/manservant in this novel, is now my favorite FR character. This guy is a walking contradiction, but it works perfectly, effortlessly. Tension spills from the pages as he tries to reconcile his past with his present. This characterization job is all the more impressive considering that the author has only thirty or forty pages to work with.

I should add that everything I just said is true of the rest of the characters too, but Cale just sticks in my brain. This guys is unbelieveable! I can't wait to read more about him in Shadow's Witness this November.