Used price: $8.98
Collectible price: $11.65
Buy one from zShops for: $16.89
It is clear that the authors were infatuated with the so-called "new economy," and the book suffers a lot as a result. Using it as a primer is tiring, as you have to separate the essentials of marketing from the e-commerce cheerleading.
The publisher's website does have quizzes to test on the material, which I like, but overall, I was still somewhat disappointed.
However, I was somewhat disenchanted with the content which reaches for a "futuristic" flavor and misses something in the process. In my opinion, the book concentrates too heavily on .com companies (some of which are now bankrupt and defunct) and gives an overall rah-rah treatment towards e-commerce. Anecdotes abound and are used as filler in the main text, instead of informational sidebars. Every chapter is introduced with another website URL emblazoned across the top of the page in a putrid yellow color.
Thankfully, the authors did include a paragraph or two dissuading the reader from using SPAM (unsolicited email marketing), but it was a footnote in an otherwise verbose volume. I was somewhat offended that from the context of those paragraphs, and an anecdote about one company's 12% response rate (versus 1% for direct mail) which is misleading and would probably leave marketing students thinking that spam was effective.
For what I purchased the book for, it accomplishes the goals, albeit in a verbose manner.
List price: $16.95 (that's 30% off!)
Used price: $0.50
Collectible price: $6.35
Buy one from zShops for: $0.78
This book, like the Catechism of the Catholic Church, is divided into 4 sections: faith, sacraments, morals, and prayer. Each of the 4 sections is written by a different author (or team of authors).
The book's 40 chapters also share a common organization--each begins with a quote from scripture, follows with an essay on the relevance of the biblical teaching in the real world, then challenges the reader to put his or her faith into action, and concludes with a section on prayer.
The choices from scripture are relevant. The essays are clear, contemporary, and meaningful. There is a strong thread throughout the text on the importance of the Christian community and the need to apply the faith to every day living.
The calls to action issue blunt challenges. For example, the reader is asked: if someone wished to persecute Christians, would they have enough evidence to convict you?
Used price: $11.99
Buy one from zShops for: $34.98
Used price: $10.00
Collectible price: $68.30
Buy one from zShops for: $56.99
Used price: $61.93
Buy one from zShops for: $58.95
Used price: $50.00
Buy one from zShops for: $59.00
Used price: $44.00
Buy one from zShops for: $79.00