For the last two days I have read Paul Revere's Ride by Longfellow to my 4 and 7 year old. We have learned the history, vocabulary words, the different methods the artist used to illustrate the poem, and many other interesting facts. They are begging for more! What are great book! Longfellow makes history come to life. You can just feel the night air in Revere's face as he so courageously warns the people.

It had good information for my report in the back of the book. It had true history of the ride. I liked the illustrations. My moms friend did the design layout.

"One if by land, two if by sea/ And I on the opposite shore will be" -- The stirring ballad of Paul Revere's ride lives in the lands of folklore and poetry simultaneously thanks to the craft of Henry Wadsworth Longfellow. (Longfellow's distinctive poetic style earned him a lampoon on "Bullwinkle's Corner", an honor he shared with Wordsworth and R. L. Stevenson, among others.) What sets this edition apart is illustrator Ted Rand's vivid rendition of the poem: large, dramatic pictures alive with a sense of danger and blue with frosty darkness. As a reader of stories to preschool groups, I would not ordinarily seek out Longfellow to present to three-year-olds, but Rand's big, bold pictures capture their attention and suck them in to the drama of an exciting (though historically less than accurate) piece of Americana. As a read-aloud for first through third grades, this book is a good opener for _George the Drummer Boy_ and _Sam the Minuteman_, both by Nathaniel Benchley, and _Six Silver Spoons_ by Janette Sebring Lowrey.

A good introduction to Muller-Brockmanns work, the book takes us from his very early works to later exhibitions and poster design. It even mentions 'Grid Systems', which I am a firm disciple of. Graphic Design is a subject of which to have strong oppionions and Lars Muller has just that. I enjoyed his comments in the preface which were valid and sound. All in all an important walk through past design, which should stay contemparay for times to come.

I want to read Little 1, Speakle and Spin and I Know a lot of thing

After reading Reinventing Public Education, I believe that the only really hope for the future of American education lies in the contracting approach to public education that the authors describe. This is one of the only books on education I have ever read that understands that the problems with public education in this country have less to do with a lack of standards, poor teaching methods, or inequitable funding, than a system which fails to understand that schools are organizations that can only be successful through organic growth rather than government regulation. This book will appeal to both voucher supporters and ardent defenders of a public education system that is committed to educating all its students

Paul Rand was a giant among designers, and one of the key reasons that graphic design exists as a profession in the United States. Heller, obviously a great Rand fan and friend(not to mention a prolific author), has given his subject his due, tracing Rand's evolution as an artist and the arc of his career. From a 1942 Autocar annual report whose design is astonishingly current to some work for Dubonnet that perhaps hasn't stood the test of time as well, Heller's choices of accompanying materials is excellent, illustrating as well as telling Rand's core philosophies: Effective graphic design is straightforward, purposed, and well-reasoned. This is a straightforward, well-assembled book that falls short in two very minor ways: While much is made of Rand's European influences, none of this work appears in the book, and select examples rather than just mention of Rand's contemporaries would have done a better job of placing his work in a more historical context.

I just received my book today and have not been able to put it down. Beautifully written and lavishly illustrated, Paul Rand by Steven Heller pays true homage to a man who was blessed with true talent, wit and intelligence. An amazing talent, and a fascinating book. A must-have for any serious design student or professional.

a book to keep for designers. heavy with ideas and great graphics. having known paul rand and being inspired by him the book also presented some graphics i have not seen as it was before my time. a book to refer to about design in general. solid text and research. miho

I think this book is a fairly good inventory of design works by the giants. Some of the works displayed have dated and it seems there could have been better editorial choices. Nevertheless, i think its a good starter for the begginer, and is a fun way to kill an hour.The print quality is exellent, giving vivid colors, but the cover design is...well- a shame.

This book is exactly what I hoped it would be: a visual parade of the works of designers who are arguably considered superstars in graphic design.

The various graphics are seen applied to print (magazine/book/poster), signage, film and sculptural media.

The examples span several decades, from the early 40s to the mid-90s. The great thing about seeing superb design in the years before the 1980s is that design during that period was accomplished without the use of computers; as a result, greater emphasis was placed on composition, shape, typography, color and imagination. The result was design that was simple, bold and highly communicative. It's a far cry from the over-stimulated design that almost everyone with a computer is capable of producing -- and has.

The back of the book contains an index to the graphics with a descriptive label and the year in which each was produced. Each designer's section starts off with a few paragraphs of introductory text, and ends with a brief bio.

The graphics are displayed one per page, and speak for themselves. Designers should pay attention to the message in this body of work.

Great works by the great designers, including my fav. Saul Bass's anatomy of a murder, it's simply a designers inspiration in carry size.Don't strain your eyes - it's picture only.

I love the simplicity of the book which is a consistent reflection of Paul Rands style. However, I can't help but question his analyzation of so-called primitive art and design. For example he compared early african art to that of childrens art (in a positive way). And while he attempted to praise the art, I think he only succeded in confusing it. African art as well as other artistic expressions by early cultures cannot be analyzed by the same Western eye that we use to scrutinize our own creations. While we would like to think that we understand other cultures the fact is we can't Unless, we are personally involved with that culture. I don't think Rand understood this. He seemed pre-occupied with the mathematical beauty in all the example work, but I think for Early cultures it went way beyond mathematics. Furthermore, while I love his passion for design, I can't help but wonder if he speaks about Design as Art or design as a COMMERCIAL tool. Certaintly, Clients are more concerned with the Marketing component of design as opposed to how beautiful it looks. This is not to say I am against good design. But as more designers confuse Graphic Design with Personal Art, I find that most work is being designed with other designers in mind (and awards) as opposed to the client and his/her customers. Rosser Reeves had the same argument about Copywriters wanting to write elegant prose instead of Sales material. Rand is a great. This book is definitly a must read. But I wonder how many people go along with his philosophies simply hecause of who he is.

I thought that this book sheds a different kind of light on the how and why, of design. Written by a true master that understands every aspect of what he did, and why. He delivers the message as astutely as he designed. Read it, you will not regret it!

The book was extremely well written, but it was the content I was diappointed with. I expected more info on basic design techniques. It seemed more of a picture book.

I don't want my competitors to read this. It gives me the edge in designing.

First off: Rand is one of the best graphic designers of all time. He designed some of the best logos of the 20th century (example: the IBM logo), and this book features some of his best work. Rand doesn't take himself too seriously, and this book has a touch of humor here and there. His genius is that he can pull off a liquor ad, kids book or corporate showcase. My favorite thing about the work is that it doesn't look dated, there is a timeless classic quality here. Rand designed this book himself and the quality shows, this book is a must for anyone who is a professional graphic designer. Sadly Mr. Rand is no longer with us, but we have his treasures in this book.

The atlas is U. S. centric even though the title is 'world atlas'. The map of the U. S. takes up about 25 pages, while the map of Italy, Greece, Romania, Bulgaria, and Yugoslovia (formerly) take up 2 pages. And the spelling is unbelievable. Many of the place names are rendered in the native language instead of English, at least I assume so. North and South Korea, about the size of Kansas is shown at about 1/2 the size of Kansas. One normally buys a world atlas to learn about the world, not the U. S. A disappointment.

The twentieth edition of Goode's atlas of the world continues to be a standard for U.S.-educational purposes. The reference maps themselves are not too accurate and detailed, but they provide a reasonably well-balanced coverage of the world, with handy larger-scale inset maps for the more populous regions of each continent. There is an elaborate thematic section on a variety of topics about the world, the continents, and the United States in particular. This is supplemented by a very good statistical section, and the 30,000 entry index gazetteer contains a pronunciation guide for each entry, which is unique for a world atlas. Non-US buyers probably have better alternatives, but for school purposes for North America, this is a very good choice. The publication of this twentieth (!) edition illustrates the endurability of this work since 1922.

When I took my first college-level geography class, my professor told the class that Goode's World Atlas is the best atlas on the market. Fifteen years and a couple of editions later, it's still the best atlas I've ever seen. The atlas includes a commendable section on map projections, many excellent thematic maps, easy-to-read regional (general) maps, tables of country and landform sizes, and a wonderful index. If you're looking for a road map, this atlas probably won't help. If you want to learn about the world, or teach school-aged children about the world they live in, then this is one of the top resources out there.

I would give Anthem 3 out of 5 stars. It was a very interesting and powerful book. The main character's name is Equality 7-2521. He is a very intelligent street sweeper wanting to be a scholar in an intellectually repressed society. This book most likely takes place in the future after a worldwide disaster. This man enjoys experimenting (illegally) with lightbulbs which haven't been "invented" yet. After showing the "light box" to the council of scholars, he is heavily repremanded. Equality 7-2521 then escapes into the uncharted forest where he discovers many things with his companion Liberty 5-3000. Their most important discovery is the discovery of the forbidden word ego. This book's theme is human individualality. People in this society do not have any individualality. They are assigned strange names, do not have any family, and are not allowed to talk to the opposite sex. Probably the most strange and confusing part of the book Anthem is its use of the word we. For a large portion of the book we is used instead of I becausre of the society's beliefs. 3 out of 5 stars.

I attended a liberal college in the 70's with the usual groups - radical theology students, Marxist economic teachers, philosphy professors praising the power of drugs, marches. I slipped into the bookstore to avoid a demonstration one day and found this book. I thought then it was a gem but have not read it in 27 years. I picked it up the other day and reread it and found it as fresh and exciting as the first time. Both the language and the spirit of the novel were so refreshingly different from the feel good, amoral, smirky tone prevalent in current bestsellers.

Anthem is almost a work of poetry - absolutely amazing considering it is written in a second language. The book's tone is almost religious, a tribute to the human, not the divine spirit. I suspect those writing the most polemical reviews disagree more with the book's philosophy than the literature. It should be offered in junior high and high school as a classic. For today's youth (I have two) it may be too intellectual, expect too much from the reader. It will be difficult for those with a certain philosophical bent to enjoy this book. It is uncompromisingly relentless in its vision of a collectivistic world. But it also unabashedly rejoices in the indominatable strenth of the individual. Very good read.

This book was very short but combined a lot into a mere 12 chapters. By far the most pleasing book I've been forced to read this year in school, "Anthem" is bizarre and futuristic and thought-provoking. The narrator refers to himself as "we" because his society condems individuality. All men must agree with all other men. The only purpose of men is to serve their brothers. Anything not known to all men does not exist. Concern for oneself is evil. No one knows what they look like. And names do not distinguish one person from another. Until Equality discovers long-lost science and is banished to the Uncharted Forest for wondering...and being different...and thinking about the Unspeakable Word. So he and the Golden One (his girlfriend, even though people are not allowed to be attracted to one another; preference is evil and they must love everyone equally)live alone in the woods, discovering old knowledge and forming a new society again in which everyone is I. It's a very, very interesting book and doesn't take a lot of your time. I read it in about an hour and a half. Good stuff.