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The book is divided in several sections with general theory and implications disussed first and with some real cases presented afterwards. Each case is usually backed with some questions to think about and to extract the essence of it. The complete book feels like being a student in the class with authors performing as teachers (as they also do sometimes).
Concepts of strategy are extremely tricky. It can hardly been negotiated if there is a strategy or if you just got to have the feeling or if there simply are people who earn 1 million US$+ a year that turn into gold everything they touch and you can't run a serious business without them. This book will help you understand that strategy exists, will teach you how to define it and set it through and how to predict the future and react on it. But as real life is, many things can happen. You get the driver's licence after you learn the basics of driving. But no one can tell after you get the licence if you will get involved into the crash and when.
Many people expect from such books that they will get a broad pavement covered with roses to walk through their careers on simply by paying some 70 US$. How naive they sound sometimes. The pen alone doesn't write a book, it is just an instrument to success, behind which stands an enormous human effort. This wonderful book is only an instrument to avoid some crashes of company in your career. If it can therefore win you a job or a mere 100 US$ raise, it has paid back heavily, don't you think?
In the modern knowledge-economy, the capacity to manage human intellect - and to convert it into a useful products and services - is essential. But according to the authors little attention has been given to managing professional intellect. So what is professional intellect? The professional intellect of an organization operates on four levels: cognitive knowledge (know-what); advanced skills (know-how); systems understanding (know-why); and self-motivated creativity (care-why). Intellect resies in the brains of professionals, but the authors argue that the first three levels can also exist in the organization's systems, databases, or operating technologies. The authors then continue to describe how to develop and leverage professional intellect, whereby they mostly use management consulting firms as examples. They then turn to the change from traditional hierarchical organizations to invert organizations (where field experts are control), and spider's webs (where specialists team up to solve specific challenges). The type of forms used within each organization depends on the type of purpose, where each form requires specific cultural norms supported by software and tailored performance-measurement and reward systems.
This article discusses an important issue in the modern knowledge economy. They introduce an useful definition of professional intellect, but I believe that the solutions for developing and leveraging this intellect are somewhat too simple. I also believe that the authors put too much emphasis on the use of information systems, which sounds too much like a salesprogram from management consulting firms. Still, an interesting article. The authors use business US-English.
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However, I found the readings extremely hard work to read. It may be inexperience, but (especially in the early chapters), the readings simply take a LONG time to do (and I'm not a slow reader). A nice addition might be a more comprehensive summary of the readings at the start or end of each chapter.
Overall, I go with a 3-star, mainly because of the reading difficulty more than the actual content.
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