This is a big, tough to read book. But it is worthy every letter of it. Professor Pribram travels through economic thought like no other author. A must read for Economists.

I have no words to say every thing about this book. A new conception of perception of the reality, a new way of observing the things... the brain is not that we usually studied in the books.... In some apprenticeship it interprets the things as a hologram. Who has interest of learning more on the operation of the brain cannot stop reading this book.

As you will be able to read in the new Foreword by Donald Broadbent of the University of Oxford, this book has had a major impact on psychology and helped achieve the switch to cognitive psychology. This book triggered much of the research that lead to Ulric Neisser's book "Cognitive Psychology". The five stars I gave are related to the importance of this book - when reading this book in 2001, without taking this background into account, I would still rate it 4 stars.

This book argues that our behavior is guided by our plans. People move from sub-goal to sub-goal until their purposes are achieved. A basic concept to explain that is the feedback loop which comes from engineering and is know as the TOTE model inside the NLP community. When NLPers try to model a person's strategy (e.g. for taking a decision), they are in fact looking for the basic building blocks of the TOTE. This books contains a chapter on "Plans for Speaking", showing the link between Miller and Chomsky, another father of modern cogintive science (and NLP).

Of course, if you just want to grasp the basic concept, there is no need to read this book given that many books that are linked to practical applications of cogitive science (such as NLP) will include the model. For instance, the first part of the third chapter of my book "7 Steps on Emotional Intelligence" is built around on the TOTE model.

I consider this book a "must" for any scolar of cognitive science in general and of NLP in particular that wants some background on their domain.

Patrick E.C. Merlevede, MSc -- co-author of "7 Steps to Emotional Intelligence"

This is a book of the first importance. I selected it because Karl Pribram, who pioneered the dendritic interference and holographic models of the brain, wrote the Foreword. I was not disappointed.