Related Subjects: Author Index
Book reviews for "Preston,_Ivan_L." sorted by average review score:
The Great American Blow-Up: Puffery in Advertising and Selling
Published in Paperback by Univ of Wisconsin Pr (13 September, 1996)
Author: Ivan L. Preston
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Average review score:

Dishonesty dissected.
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Preston carefully examines the many forms of advertising misrepresentation, with special attention to "puffery", which is currently legal but which the author shows to be harmful to the unwary consumer.

Source notes, table of legal cases, index.

The Tangled Web They Weave: Truth, Falsity and Advertisers
Published in Paperback by Univ of Wisconsin Pr (1996)
Authors: Ivan L. Preston and Avan L. Preston
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Related Subjects: Author Index

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