A little over a year ago I found this book while searching for a tool that could help me understand and communicate in my new boss' style. Some doubts had already been expressed about the success of our team, putting my job in jeopardy. I read this book over a weekend. The application of these concepts brought immediate results, particularly because it allowed to communicate a full, long term strategic approach to what had been perceived as tactics. The results on our brand were exceptional and my boss recognized and compensated very well my efforts.

How long has it been since you came across a book that you want to read twice? This book, with its eye-catching cover featuring the title as an embossed leather patch on the backside of a pair of blue jeans, is that kind of book. Authors Richard D. Czerniawski and Michael W. Maloney created this organized guide for marketing professionals and wrote it in a way that lets every reader learn. You are always told what you are about to learn, you're tested on that knowledge and then you are given real-life examples that reinforce the lesson. The authors debunk "established" methods, which they find condescending to marketing professionals. They believe that most marketers are tactically strong, but need to learn more about the strategic requirements of creating brand loyalty. We at getAbstract strongly recommend this book to senior managers, marketers, academics and - if you want to be savvy, too - consumers.

Czerniawski and Maloney developed a great strategic roadmap for brand positioning as well as creative agency management. Everyone in brand/product management should read this book. It provides a strong strategic structure to manage and develop your brands for long term success. I've given copies to everyone on my brand team.

Richard Langston's book is best summed up by the title of this review. His historical and informational references are effused
with his personality and wit. I enjoyed reading the beginning of this book so much, it left me wanting for more. The early days
of the cutlery industry in the United States, and Upstate New York in particular, were a fascinating time. To read about this
history from the perspective of someone who has been an enthusiastic student for most of his life, is a gift not often discovered.

In The Collector's Guide To Switchblade Knives: An Illustrated Historical And Price Reference Richard Langston draws from his immense expertise and personal collection to present a fully updated and completely reliable history of the switchblade knife in American history. This comprehensive, "reader friendly" guide will enable novice and experienced collectors alike to identify all kinds of automatic knives from museum-quality antiques to the knife in the back of the bureau drawer gathering dust for the last decade. Using a dual grading system, dealers, owners, and collectors are provided with a reference offering an honest appraisal of more than 160 automatic knives based on manufacturer, tang markings, condition, availability, functioning, opening mechanism, hand, and blade materials. The Collector's Guide To Switchblade Knives is especially recommended for switchblade enthusiasts, collectors, dealers, historians, and writers seeking background authenticity for their stories involving an form of automatic knife.

Considering the enormous popularity of switchblade knives, there is a pathetic dearth of credible literature on the subject. Nearly all the books, and certainly all the major ones, were written long ago and have been out of print for many years. Not only has Rich Langston corrected this, he has surpassed his predecessors in doing so.

Beginning with the premise "that automatic knives are a definite part of history and deserve to be studied," Mr Langston thoughtfully explores and elaborates upon that history. His well-documented, friendly style facilitates that deserved study. Actually, friendly is understated. This book is a labour of love, yet the author's love of the subject is disciplined, not indulgent. His presentation is as clear and objective as it is enthusiastic.

The largest section of the book is the illustrated gallery of over one hundred fifty automatic knives. From the modest to the magnificent, with values of from two figures to four figures, each knife is shown, photographed in close detail, followed by its description, commentary and value. The particular knife, the one pictured on the page rather than that model in the abstract, is graded and valued. This approach is inspired and will prove especially helpful to collectors.

This book compensates for the lack of extant material on switchblade knives, easily filling that void. In relative terms, it is the best work of its kind. In absolute terms, it is an excellent book, written by a man who has an uncanny understanding and appreciation of his subject and who succeeds splendidly in sharing his knowledge with the reader.

This is my favorite of all of Jim Richard's books. I never understood what Grace meant until reading this book.

This is the best book I have ever read second only to the Bible. I couldn't put it down. Dr. Richards explained so many things that had been frustrating me in my relationship with God. This book goes directly against much of the religious and traditional teaching of the church that is keeping people from experiencing a real relationship with God. My life will literally never be the same. WOW!

I have been searching for the truth now with all that I am for several years, and I believe that this book comes the closest I've found so far to presenting a totally scriptural Gospel, that is neither based on "cheap grace" or a legalistic grace negating self-righteousness. This book is very intensive on the Word, with few anecdotes, or personal notes, and its aim is to get you to fully believe and trust God's grace in every area of your life, and believe that that grace will change you and empower you to live the Christian life you've wanted to live since you got saved but couldn't. God bless your search for Him and His Kingdom!!

This is a set of case study information out of a highly competitive commercial industry that has seen both public outlook and technology change dramatically over the last four decades. While told in story form, the lessons are real and translatable to other industries rather readily. It suggest that management (upper) should take a close look and the non-conforming individuals to find the results of their actions, and potentially give them some more rope to succeed with.

I had a great surprise when a friend from work lent me this book and said, "You have to read this." The book reads effortlessly, like a good friend telling you a great story. When I finished reading it I found the author had put a lot of things into perspective for me. I have a much greater insight into the maverick and how mavericks can benefit a business organization. For anyone in business this is required reading. For everyone else it is enlightenment and entertainment.

Cheverton's been-there-done-that business sense combines with a novelists knack for entertainment makes The Maverick Way a star in the crowded field of business books. Instead of charted, statisitically oriented information on climbing the corporate ladder, Cheverton takes us on a wild ride as the corporate Maverick is identified, makes waves, gets things done, leads when necessary, follows when he must and works his way through the system with a vision that can't be confined. The Maverick Way made me want to get to work, rethink my strategies and be a maverick too. When I was finished with this book I wasn't left with a list of things to do but with the true spirit of what makes business great, risky and so satisfying. A must read for anyone who is serious about making a mark.

For all things except CCReations and VBOOP there really is a single book that covers it all for beginners to severely advanced coders. I first bought the VB3 edition and the VB4 edition is still the first grabbed book whenever I hit any non-oop walls. Graphics & palettes, optimizations, and a devious VB-ONLY encryption technique that is as secure as any system you would pay for (and that only needs to be converted to a VBdll to get rid of the documented limitation ... prior to VB5 you could not reset the initial "engine" without restarting the app... think about it). Seriously, this book is the ace in the hole. Says "VB4" on the cover, excellent for any VB version (cd includes the full VB3 version too). Get it, you'll never regret it. If Amazon can't get it for you (nothing against Amazon at all but it is listed as out of print) try calling "Computer Books @ Half Price" (ask you operator for the numbers in Bellevue or Seattle Washington) for a brand new copy ... at half price .

For anyone who knows a reasonable amount of general visual basic. The language is ENGLISH. It's not scientific, you can understand more complex concepts. Proof of all statements made are backed up with code. Their are plenty of examples. I do not write book reviews, but this book deserved one. I only hope that they write another one, or someone else can write as good a book for VB5.

I never used the API before. I got this book and in minutes I knew how to READ, WRITE and EDIT an INI file using the API. Add mail-aware and mail-enabled to all your applications. It just shows you all the stuff you thought where impossible to program in a couple of lines of code. Would of got a 10 but only the bible gets that rating

Read this book with Terence Mckenna's Food of the Gods. They work well together. Don't be afraid of the subject. If you've read the primary literature avoid this book unless your running a "trip" mission and you want to turn people on. These two men are giants on the subject. Forget the review. Buy the book out a repect. Schultes and Hoffman were trippy before most of us were born. P.S. All that God stuff, it's importmant but it was the thrill seeker in all of us that got us here.

The spiritual powers of healing and hallucinogenic plants are surveyed anew in Plants Of The Gods, a revised and expanded edition of a true classic which paring color photos of the plants with a wealth of solid botanical details. This revision covers the traditions of different cultures which use the plants, uses of hallucinogens in sacred rites and prayers, and solid coverage of the rituals themselves.

Plants of the Gods is a condensed ethnobotanical encyclopedia of hallucinogenic drugs with nicely illustrated cultural/art/chemical information . This book illustrates why these psychoactive plants have been so important, nay, a necessity of primordial human consciousness and experience because of their medicinal, teleportal, and communicative capabilities. It even includes a beautifully annotated color-picture field guide lexicon. It begins with a history of plant hallucinogens and then explores their cremonial/ritualistic use in various cultures around the world, creating a sense of their cultural AND artistic importance in other societies that ACTUALLY RESPECT and don't abuse them. Plants of the Gods leaves you with a sense of respect for these plants when you realize that smoking pot in some basement just to break rules is like a rites of passage sacrament practiced by many tribal cultures who know the importance of this experience which we seem to have neglected and even outlawed. Thoroughly descriptive, yet easily digestible,it reads more as a quick refrence guide /bedtime story than a book-"book", but is captivating and informatively engaging at the same time.

The more I read of Powers' work, the more I believe that he is a writer people will be studying a century from now. While I don't think this novel is quite as good as Plowing the Dark, it is still better than most contemporary novels I read by several orders of magnitude.

The plot follows a doctor named Kraft who is in rotations and serving as a surgeon in a children's ward in a poor section of Los Angeles. Most of the action concerns him and his interactions with Linda--a physical therapist and his love interest--and several patients, including mostly Joy Stepaneevong, a refugee on whom he operates. Kraft is as mentally wounded as his patients are physically, and is near a breakdown through most of the novel. His psychological situation is partly explained by his surroundings and partly by extended flashbacks into his childhood. He was raised in several different countries where his father was apparently part of raising instabilities for the U.S. government. As a result, Kraft has almost no sense of connectedness to anything. Amid all this, Powers weaves allusions to virtually every story involving children--from historical events like the Children's Crusade and the evacuation of London to fictional works like Peter Pan and the Pied Piper of Hamelin.

Stylistically, Powers writes lush, vivid prose. If your ideal prose writer is Hemingway, with his spare and well-honed sentences, then Powers isn't for you. He is more like John Barth or even Sir Philip Sidney than plain style authors. Here's a representative passage, in which Powers describes Kraft and how someone who likes post-modern fiction has latched on to him:

Something about him must emanate this Mr. Potato Head plasticity. Chief of Surgery Burgess, dying a slow, half-century death in this city where reading span is sorely stretched by the instructions on microwave popcorn, instantly imagines that in Kraft he has found a kindred literate spirit, a simile son. Dr. Purgative, as Plummer rechristens him, keeps farming out these convoluted, epistemological novels by Kraft's obscure, young contemporaries. Plow through and report on, over sherry this afternoon, a postmodernist mystery thicker than the Index Medicus where the butler kills the author and kidnaps the narration. Damn thing includes its own explanatory Cliffs Notes halfway through, although the gloss is even more opaque than the story...

That combination of stylistic virtuosity and dead-on humor is Powers' signature, and to my mind he writes this brand of fiction as well or better than anyone writing today.

The wandering soul is a floater resident in pediatric surgery, but in a book by Richard Powers he is so much more. He is metaphysician, but sleepless, overworked, seemingly burdened with hopeless tasks. In only a month Richard Kraft has acquired a persona. A persona can vary greatly from service to service. He does not tell the head of surgery that this career is merely a career holding pattern for him. In pediatric surgery themes of child rescue predominate. The author veers off to recount sending young London children off to Canterbury at the time of the blitz. the story then returns to the charity hospital in the City of Angels where a therapist called Linda is encountered by Kraft and a twelve year old Asian girl requiring foot surgery. Every child who shuffles up the ramp to the therapist is, it would seem, a shattered herarchy. Kraft knows how he will end up, the misanthrope volunteer. He played the horn and was studying music in college until one day he withdrew to return later to study science in preparation for medical school. A prematurely aged child, Nico, manages to organize the children to the extent that everyone goes out to a ball game, and everyone goes out to go dancing. Interspersed with current affairs are other stories from the past such as the children's crusade and the piper of Hamelin. Children's books such as PETER PAN andTHE SECRET GARDEN are scissored into the plot. The childhood of Kraft himself, called Ricky in the tale, finds a place in this work. Ricky was the child of presumably someone who worked in intelligence. Intelligence work, those off the wall assignments, would probably account for the fact that Ricky and his father and his mother moved frequently throughout his childhood. One scene is set in an American school in Vietnam. Five stars to Richard Powers for this strange work. It bears rereading.

A book that made me look at the world differently. Transforming. I think Children are more precious, more vulnerable, and yet more sturdy than ever before. I read the world as a harsher place with stronger people in it than I did before. A vivid, racking, and ennobling book.

This is exciting stuff:

Alternative Medicine Magazine in the July 2001 issue calls Quantum-Touch, "... a significant breakthrough in hands-on healing." They go on to say that "...for professionals and lay people alike, Quantum-Touch is an essential and invaluable tool."

Dr. C. Norman Shealy, Founding President of the American Holistic Medical Association calls Quantum-Touch, "... the first technique that may truly allow us all to become healers." He also wrote the foreword to this book after he became impressed that Quantum-Touch provided dramatic and lasting pain relief to his patients with 20 to 30 years of chronic pain, who had not been helped by any traditional or alternative modality.

This is the only book I know of on hands-on healing that is praised by physicians, chiropractors, acupuncturists, physical therapists, nurses, Reiki masters, chi gung instructors, and a host of other health care professionals.

Dr. Darla Parr, D.C. wrote, "You actually have to see this work to know how good it is. Bones move into alignment with just a light touch, and it speeds up the healing process."

Amazingly, you can actually learn to use Quantum-Touch from just reading the book, but if you get the chance, I highly recommend attending a Quantum-Touch workshop.

Quantum-Touch really resonated with me - I have studied many healing modalities from Reiki to Lomi-Lomi and found Quantum-Touch to be the most powerful yet easiest way to understand and practice hands on healing. Quantum-Touch is fun to read, and de-mystifies hands on healing by describing pratical ways to work with life-force energy. The Quantum-Touch video is fantastic as well. I used the techniques on my Dad who had a lung infection for the past 8 years. After a few hours of Quantum-Touch, his infection was 95% clearer and is still clear a month later. I've seen lots of other awesome results as well : "healing" bruised ribs, eliminating sciatica pain, releiving all sorts of pain, bringing down bunions, etc. etc. The fun part about this work is that anyone can learn it; my friends who have learned QT have had great results as well.

As a nurse-healer, I am always studying the dynamic and often mysterious process of energy-based healing. When I read Quantum-Touch, I knew I had discovered an important key to the process of accessing and directing the subtle energy which we healers use. I quickly put the information into action and feel as if the quality of my healing work has taken a quantum leap. The book is a true joy to read, never complicated, down to earth. I loved this book and after reading it cover to cover, I went out and bought 4 copies to give to my closest friends. I am now rereading it. Richard Gordon is a deeply developed healer with the ability to communicate the process of energy (life-force) science in a beautiful style. I recommend this book to anyone who has interest in developing the art and science of hands on healing.

Along with Herbert Parmet's "Jack: The Struggles of John F. Kennedy", Richard Reeve's "President Kennedy" are the best two books ever written about a legendary (and much-romanticized) American President. Unlike Thomas Reeve's hatchet-job "A Question of Character", which basically could be called a job in "character assassination"; or books such as Arthur Schlesinger's "A Thousand Days", which idolize Kennedy and ignore his flaws and failures as President, Richard Reeve's book maintains an admirably objective and balanced view of our 35th President. Reeve's Kennedy is neither a liberal saint nor a debauched devil, but is instead a complicated and often frustrating man who is woefully unprepared for the Oval Office when he moves in in January 1961, but does possess a great many gifts that save him when he gets into trouble. Reeve's Kennedy makes many mistakes early on in his Administration - the Bay of Pigs, his disastrous summit with the Soviet Union's Nikita Krushchev in Vienna, and his reckless womanizing in private, which as Reeves notes might well have become public knowledge if some enterprising reporter had ever followed JFK's movements very closely. Yet Kennedy does learn from at least some of his mistakes, and his handling of the Berlin Wall Crisis and the Cuban Missile Crisis was excellent. Whether Kennedy would ever have grown into a great President is a matter of debate among historians, and after reading this book I had my answer - JFK was a good President in many ways, but he probably would never have become a great one, due to his overly cautious nature on civil rights and the other great issues of the sixties. In short, this is a very well-written, impressively researched, and very fair-minded look at one of our most difficult Presidents to study and write about...this should be required reading for anyone who's interested in the 1960's, the Kennedys, or American politics.

Richard Reeves' book is a welcome addition to the "CamelotYears" genre. Written from the President's perspective,i.e. "a day in the life" type format, this excellent readneither fawns, nor muckrakes, but rather a balanced account of aPresidency that, until this point, has not been examined in anobjective light. Reeves first person perspective shows a president whohad more profile than courage. Inspite of his many gifts, JFK wasdiffident, at best, as President. Reeves book reveals a JFK that wasdriven, almost maniacally, to get to the White House, but once he gotthere was pretty much out of his league. The portrait of a neophytestatesman is obvious when Kennedy makes his first trip to Europe,receives a lukewarm reception from DeGaulle, and is taken to thewoodshed by Nikita Khrushev who, upon seeing the youthful presidentexclaimed "he's younger than my own son." Reeves accountbeautifully illustrates how the rich playboy-president miscalculatesKhrushev; one gets the impression that Kennedy felt that his Sovietcounterpart could be rolled like a Boston Pol. Kennedy came away fromhis first overseas trip as president much chastened. Richard Reeves'book is excellent; well written, well researched, and balanced. Ihighly recommend it. (I've read it twice!!)

Richard Reeves has crafted an exceedingly insightful, well-written, you-are-there look at the Presidency of John F. Kennedy. As someone born the year Kennedy was assasinated, and having been inculcated over the years with the Kennedy Myth, Reeves took me almost day-by-day, minute-by-minute through the events starting from Kennedy's election through the day 33 years ago when he was killed in Dallas.
Reeves' looks at the Berlin Wall and Cuban Missile Crises take advantage of recent disclosures from US, Soviet and other sources to show how close we came to World War III in both of those situations.
The book's description of the start of the US commitment in Vietnam under JFK allowed me to gain a better understanding of how Kennedy's prior failure to stand up to the Soviet Union and Krushchev in Laos and Cuba "forced" JFK to stand firmly behind the unsupportable South Vietnamese government.
Other topics addressed by the book include JFK's tepid support of civil rights and his rampant promiscuity.
I had to rate this book a 9 (I've yet to read a 10), but this book has to be one of the best out of the almost unlimited supply of JFK biographies

"The FBI: A comprehensive reference guide" is a great book for information on FBI history and organization. I learned a lot about how the FBI carries out its mission by reading this book. This is a terrific reference.

The FBI Comprehensive Reference Guide is a very good resource for background information on the FBI. I have never seen a better book on the history and workings of the agency. I would recommend it, along with "FBI Careers" (by Thomas Ackerman), to anyone who is seeking FBI employment.

This book covers the history and evolution of the FBI from 1908 to the present from an objective point of view. It has been well researched by these four scholars. The essays are well written and organized in ten chapters. Each chapter gives an in depth explanation of the origins of the FBI, its changes through the years, the relationship with other state and federal law enforcement agencies as well as its relationship with the President, Congress and the media. The reader not only learns about the history of the FBI, but also will learn about 20th century U.S. history. The chapters on Notable Cases and the FBI's influence on the American popular culture are very interesting. This book is very useful not only for the those who are interested in learn about the FBI but also for historians, sociologists, criminologists.