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Based on a clear and consistent methodology, the End of Change is in the end a very practical book - about people. Although this well structured book contains a lot of easy to be remembered slides and presentations - common in Strategy Consulting nowadays - its strenghts can also be found in its aforisms, examples and methaphors.
Besides other sources (not the least being the year long consulting experience of its authors), the End of Change further builts on Peter Scott Morgan's, "The unwritten Rules of the Game". The basic concepts of the End of Change enable the reader to deepen his insight in the dynamics of change in general - while giving him the opportunity to apply these to his own personal experiences and areas of business life which have been to much neglected in periods of serious change (for example, amongst many others, Recruting & HR policies)
For those who are interested how changing business environments effect our daily lives, this book is a " Must-Read".
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The answer is simple. So simple, I am amazed that I did not think of it. You might find it too simple and naive, but it sure is worth a read. And you will have to read it yourself to see what I mean. For that part alone, I give this play a 5-star.
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Rather than giving all the details of the mathematical and quantum mechanics background that is needed to understand the subject the authors concentrate on giving a clearer picture of the real physics involved.
The book starts with a review of the quantum mechanics principles used to understand laser cooling and trapping, which serves as a good remainder for a person who already has a basic grasp of it.
Although all the mathematical analysis that shows how the formulas and mathematical expressions are derived is not done in the book, the presentation is sufficient to guide the readers interested in it do the work by themselves.
The book also has an excellent reference guide that an interested person can use to get all the mathematical and experimental details on the field.
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