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Book reviews for "Phillips,_Michael_Ray" sorted by average review score:
Developing Urban Entertainment Centers
Published in Paperback by Urban Land Institute (1998)
Authors: Michael D. Beyard, Ray Braun, Herb McLaughlin, Patrick Philips, Michael Rubin, and Patrick Phillips
Amazon base price: $40.00
Average review score:

How to Sell Fun
Developing Urban Entertainment Centres is a great resource for developers, retailers, consultants, academics, and consumers. Featuring lots of colour photographs with case studies, this book borders on being a coffee table book.

UECs are tough to define, and the authors devote over 30 pages in trying to define it. By the end though, I still do not have a clear concise definition of UECs.

In addition, it does not have a perspective in arguing for or against UECs. I was looking for the authors' arguments why cities or communities should encourage or discourage UECs.

Lastly, since retail trends change every ten years or so, the authors do not mention what will be the likely format when UECs are no longer the latest trends. Predicting the future is tough, but the authors should at least help me point to a particular direction.

Overall, this is the only comprehensive book on this topic so far, and it is quite enjoyable to read.

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