I read this book to find some literature to put into my dissertation. It was a great help especially with all the examples in it. Unlike other marketing books this one was easy to read. Excellent book

Because I am a beginner in English-studying, so I am not very clear about what it says. while I need such kind of information now , and what I can remember is little.I just know my teacher said it is a good book.I am now still not quite clear about what corporate identity is, and how it affect a corporation like Coca-cola.The more is better.

I read this book as a required textbook for a class on Corporate Identity. in my opinion Wally Olins is one of the top sources of information on CI in the world and this book pretty much covers the whole nine yards of CI. It's fun to read, easy to read and has enough depth for everyone. I've used the book as a step-by-step guide and as a source of information. I've even used it to convince my company's president our marketing plans were correct and we were on the right course. I can recommend this book to everyone, even people not so much intersted in CI. Derek van den Bosch