If you believe that getting along with others is the universal key to success,then this book is important reading. If, on the other hand, you don't believe that getting along with others is important, then it's even more important to read this book. While working for a major information services company, our management team believed so strongly in Tony Alessandra's message we not only gave copies of this book to more than 200 of our sales representatives, but also brought Tony to one of our sales meetings to reinforce the message face-to-face. If you have any questions about Tony Alessandra, feel free to email me at adamleft@webspan.net

Author Anthony J. Alessandra identifies the four basic business personalities: Directors, Socializers, Relaters and Thinkers. As you come to appreciate the strengths of each of these styles, you also learn to put them to use. You will read about the drawbacks of each style and you will see how you can help people overcome them. The book is generally for managers who want to get more out of their employees. The authors include a section on how to apply The Platinum Rule to selling, which makes the book quite useful for anyone in a sales position. We [...] recommend this book to sales or personnel managers, and to other executives who want to understand and motivate people.

Over the years there have been many books written to explore human personality, some by academics and some by laymen. This work stands out among them as a superior learning tool written by two academically trained experts who are also actual practitioners of their messages. It is solid material and a downright good read. Dr.s Tony Alessandra and Michael O¹Connor are the leading authorities alive today on the subject of Behavioral Styles. Alessandra is a professional speaker and trainer who has specialized in the application of behavioral science in the business world. As a former college professor he taught sales and marketing for several years. As an individual he has practiced what he preached. Alessandra spent several successful years in sales and sales management positions and now counts among his closest acquaintances the top thought leaders in the worldwide business community. His experience as a professional speaker to over two thousand audiences shows up in the book, it is very entertaining and motivational.Dr. O¹Connor is the brains behind many works on behavioral style, most notably the Performax materials published by Carlson Learning. His scientific mind and technical training make this a well structured and highly accessible work.The book offers readers immediate insight into their own relationships and their personal behavior patterns. Real world examples are peppered throughout and do a great job of keeping the reader engaged. Examples are well balanced among various life situations and industries. Business people will especially enjoy the practical and entertaining nature of the book.The Platinum Rule addresses a basic human truth: the fact that we are all alike in many ways and we are all different in other ways. If we will take the brief time necessary to notice our differences then we will instantly see how to better connect with each other. The book shows how to easily observe the four most common ³styles² of behavior. It goes on to show you exactly how to deal with each style. Readers will instantly know from their own experiences that the suggestions will work. Once you have read this book, solutions become obvious and tension between people disappears. This is one of the most practical and enjoyable books ever written on this topic.Respectfully submitted by:Jim Cathcart, author of The Acorn Principle, Know Yourself-Grow Yourself, and Relationship Selling. President of the Cathcart Institute, La Jolla, CA. Past president of the National Speakers Association.

The Platinum rule presents an easy to learn and apply system of personality typing based on an individual's social style and interpersonal interaction. This differs from many other systems of personality typing in that it is based primarily on a person's observable behavior and style, rather than on their deeper inner motivations, functions, attitudes, etc. It's a great tool to use in any relationship, business or personal. I use it often and train my staff in the system. It really works and is extremely effective!

Tony Alessandra's work is a more updated, refined, expanded and user friendly version of the work on social styles by David Merrill. A good companion book with more analytical and theoretical information on this work (for all you Thinker types) is Merrill and Reid's "Personal Styles and Effective Performance".