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Nasar also makes a case for effective empirical research in urban design, a subject that is often ignored by urban designers. He provides designers with a useful set of tools to evaluate perceptions of specific environments and discusses the advantages and disadvantages of each giving hints to developing appropriate design research strategies.
The book blends theory, empirical methods with practical advice. Any architect, landscape architect or urban designer interested in creating environments sensitive to the user will find this book useful
This book is one that will appeal to a broad spectrum of people - e.g., informed citizenry, city councils, city planners, urban designers, urban geographers, landscape architects, architects, as well as other academics/researchers. In fact, anyone interested in the visual form of our cities should read this book. It will give you a new perspective on how the visual form of the city impacts our enjoyment of cities. It also provides some clearly delineated methods for both assessing the image and modifying it. These techniques can be easily utilized by governmental or non-governmental agencies as well as interested citizens groups to better understand the evaluative image of their city, town, village or neighborhood and do something about it.
The author - Jack Nasar - has built upon the seminal work by Kevin Lynch in The Image of the City. However, whereas Lynch placed the emphasis of his study on two key aspects of the image - identity and structure - Nasar has taken on the more difficult task of assessing the meaning (or evaluative aspect) of the image. Nasar has been able to go beyond identity and structure to present a very convincing argument that people have a shared evaluative image (which is equated with the likability of the city's visual form) and has made clear the importance of that image for city design.
Through the analysis of the shared evaluative images of two cities - Knoxville and Chattanooga - the author has been able to identify many of the key elements of urban likability - i.e., naturalness, upkeep/civilities, openness, historical significance, and order. But he doesn't merely leave this an academic exercise, he attempts to show how we can shape the evaluative image. He presents possible guidelines for desired outcomes, such as creating a(n) pleasant appearance, exciting appearance, relaxing appearance, or high-status appearance. Furthermore, he suggests how the methods and guidelines can be easily linked into local planning processes and policy.
What a contribution this readable and well-researched book is to the field of urban studies. Nasar has not only answered the questions posed by Lynch, but has also shown us how important our shared evaluative image is to the quality of our everyday life and how we can, not only, take responsibility for the visual quality of our cities, but, more importantly, take action.
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