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Up till then, there was 'Commercial Art', and 'Art Departments', and whatever styling was applied to an industrial product was done as an afterthought, and usually by an amateur.
After The Eamses, a new recognition that the design of appearances was a craft and a profession, and not just an art, was born.
This book demonstrates in many ways, how Ray and Charles Eames applied this and many other insights to the various fields of endeavor that they entered and changed forever.

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The original film was potent too; more so in the directness with which it expresses the scale of the world. But the book, with its annotations and additional pictures, has its own power. You can flip back and forth, and take as much time as you want absorbing the incredible range of scale in the universe.
The book's first picture is scaled at about a billion light years across--ten to the twenty-fifth metres. On this scale even super-clusters of galaxies are just clots of dust on a black background. The right hand side of each page, as you go through the book, zooms in by a factor of ten, and we dive into galaxy clusters, into our galaxy, our spiral arm, our solar system, through the moon's orbit and into the earth's atmosphere, down into North America, and then Chicago, and a picnicker asleep in a park. After twenty five pages we're at a human scale; the pictured scene is a metre across. But the camera continues to zoom in; to the picnicker's hand, through his skin to a lymphocyte, and on down through the cell nucleus to coils of DNA, to a carbon atom and through its electron cloud, and down to the nucleus and beyond. Sixteen pages from the picnicker have brought us to the quarks.
The left hand side of each page provides companion pictures and comments, some drawn from the history of science. For the nanometre picture there's a copy of John Dalton's two-hundred-year-old models of simple molecules; at the millimetre and tenth-millimetre scale there are pictures of radiolaria, seeds, and other microscopic beauties. All are interesting and informative.
I can't recommend this book too strongly--it's a fundamental work of scientific culture, and should be in every house. However, I particularly recommend that you buy this for any nine-to-fourteen-year-old child in your life; it's the best way I know to introduce a child to a love of science.

Although the book does have lots of textual info pages, the core of the book is a series of 42 full-page pictures which depict the an ordinary picnic photo in different scales.
Starting from an ordinary dude resting on the grass, each page turn shows the scene from 10 times farther away. First we see the park he is picnicing on, then the entire city, and before you know it we are in deep space racing towards the outskirts of the Universe.
On the other side of the journey, each page turn magnifies the last picture tenfold. First by viewing a close-up view of the picnicing guy's hand, you quickly find yourself probing deeper and deeper through the realms of biology and chemistry right into the core of a single atom.
The really cool thing about the whole deal, is that all the images are centered at the same object: a single atom on the picnicing dude's hand.
In short, the idea is absolutely brilliant. The images chosen for the presentation is not perfect, but they are still amazing. Of-course, the film is much more impressive then the book, but you can't take a film with you to a camping trip...

The idea behind the book is on its smallest scale it is inside a qark inside an atomic nucleus, inside an atom, attached to a DNA molecule, inside a nucleus of a white blood cell, slightly below the skin on a hand of a man asleep at a picnic on some grass in Chicago....all the way to the scale of the universe. My son and I will transverse the middle 1/3 or 1/2 of the journey. He gets to pick his own bedtime books and he chooses this one out of hundreds once or twice a week.
The pictures make a great way to explain the concept of scale and various aspects of science. On the facing page of the main picture underconsideration are objects of the same scale. You can really see that the tail of a dinosaur is 10 times longer than a man.
For the adult, it is an easy introduction to various aspects of science all at different scales. It is not a super serious book - no math - simple explanations. But as a practicing scientist, I view it as vary factual.

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Newman described his work as "a small library of the literature of mathematics form A'hmose the Scribe to Albert Einstein, presented with commentaries and notes". The topics have been chosen with care. Newman preceded each article with a thoughtful commentary.
The individual articles are not abridgements, but are reprinted in their entirety. Some articles are short, some quite long, some are easy reading, some are difficult, but few are overwhelming.
I have not systematically read section by section. I find that I skip around. Often, after Newman introduces me to some mathematical topic, I find myself sidetracked, exploring other books and authors. But eventually I return to Newman, select another article, and begin the cycle again.
The Newman collection was published in 1956 as a boxed set that occasionally shows up in used bookstores. More recently, the four volumes have become available in soft cover (a Dover reprint) and can be purchased individually.
What makes Newman collection so remarkable? The answer is great original papers, great authors, and wide ranging topics.
Imagine reading Descartes on Cartesian coordinates, Whitehead on mathematical logic, Weyl on symmetry, Dedekind on irrational numbers, Russell on number theory, Heisenberg on the uncertainty principle, Turing on computer intelligence, Boole on set theory, and Eddington on group theory.
I enjoy the biographical and historical articles scattered throughout the four volumes. I especially liked Bell's article "Invariant Twins, Cayley and Sylvester", The Great Mathematicians" by Turnball, and G. H. Hardy's "A Mathematician's Apology".
Mathematicians try to define just what is mathematical thought and how a mathematician creates mathematics. Clifford writes about "The Exactness of Mathematical Laws", Von Neumann on "The Mathematician", Weyl on "Mathematical Way of Thinking", Poincare on "Mathematical Creation", Newman on "Godel's Proof", and Russell and Whitehead separately offer their thoughts.
This is the "World" of mathematics. Newman's assemblage also includes a fascinating, eclectic mix of articles that I have not encountered elsewhere like "How to Hunt a Submarine", "Durer as a Mathematician", "A Mathematical Approach to Ethics", "Geometry in the South Pacific", and "The Vice of Gambling and the Virtue of Insurance".
I have had great fun wandering through this four volume set from section to section, article to article. I assume that someday I will finally read the last article. I expect that I will simply begin again. It would be hard to say good-bye to Newman's collection.

The World of mathematics gives us all this opportunity.
This monumental collection of articles from the Masters throws light on all aspects and areas of Mathematics and mathematical sciences.
Do you want to hear about Boolean algebra from Boole himself?
Do you Want to hear about Turing machines from Turing himself?
From Newton to Einstien, all the masters speak to you.
The collection is well organized into different areas of mathematics. Abstract algebra to Logic to Geometry and Physics
Thru a series of wonderful articles from the masters of the field spanning several hundred years, one can understand the Length and breadth and depth of the wonderful world of Mathematics.
You will slowley understand how mathematics is not just about numbers and counting and measurement. Will slowley begin to understand the unbelievable depth of abstractions it aims to capture. you will begin learning the structure and nature of mathematics..its approaches to modeling the intutive world and then..extend it! In a way you will learn what the mind is capable of and is ultimately trying to acheive!
A personal note: I started reading it during my undergraduate and after more than 10 years, still go back to it for more light. Thanks to Prof. Chandrasekar for recommending this to me.


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Even an old engineer still enjoys this book!

methods. Not only did it provide step-by-step instructions that
actually worked, but it explained the physics of crystals and the process of crystallization in language that a high school student could easily understand. I used various salts to grow exquisite
crystals of different colors, obtaining most of my materials from local sources and my chemistry teacher. My experiments were performed in a depression under our house ... with a dirt floor. this was my "chemistry laboratory." The evaporation method produced cloudy crystals, so I reverted to the supersaturated technique to produce perfect specimens. My heating mantle consisted of a coffee can with a hole cut in it to insert a light bulb. This worked very well. Over the years I have frequently referred to this book and recommended it to others. I still do so. It is worth its weight in gold.


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