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They clearly present their concepts which I found exciting and a new way of conceiving others (and myself) within science.
I recommend this as both a good book to cognitively reorient those whose views of science have become stultified and as a means of providing new scientists with a respect for types other than those adhering to the fundamental hypotheticodeductive methodology of prominence.
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The problem with an omnipresent unreality is that the real reality has not gone away. One of the reasons we create an unreality is that the real world is far too complex to understand. In the modern world, the interdependence of every aspect of global life has led to a complexity that is simply astonishing to behold. Not one human being on the face of the Earth can make heads or tails of events anymore. The result is fear on the part of humans, which leads to the creation of an alternate, unreal world where answers are easy and presented in a somewhat non-threatening way (I'm not sure this is right; the media loves to start panics). This alternate world has become so pervasive that it has become an actual industry, generating celebrities and images that people can relate to.
How celebrity is created and marketed is probably the best part of the book. The authors use charts and graphs to show how this process has become a huge industry employing thousands and thousands of people. The book also shows how the masses react to this celebrity, which in extreme cases, leads to the likes of Jonestown and Mark David Chapman. Celebrityhood is revealed to be a process of engineering; people are "remade" to fit personalities and molds demanded by the public (or is it really demanded by the public? Perhaps the demand is created.).
Other sections show how media uses archetypes from the human psyche to create shows, how heroes are generated in a society that lacks, or at least ignores, real heroes, and boundary warping, or how reality and unreality is actually defined.
This is a good book, although it is somewhat dated. Even the 1993 update makes this book pre-Internet, a new technology that would no doubt interest the authors. One of the charts uses characters from "Dynasty" as examples, and the reliance on Sigmund Freud shows that the authors are not aware that most psychologists view Freud as a quack. I think this is a necessary read, at least for those who are interested in media studies and the like. It does tend to get a little esoteric at times, which is not surprising as the two authors are engineers who are probably not used to writing directly to the masses. Recommended.
The authors carefully describe, articulate and identify those characteristics of the media that cause many of us such vague unease regarding the way the media increasingly seems to focus on provocative, entertaining and diverting news stories which often are of only tangential import to us as citizens or individuals. We're subjected to obligatory overdoses on petty, arcane and distracting stores about Michael Jackson, OJ Simpson, Susan Smith, Bill Clinton's cigar fetishes, and the vagaries of the stock market, while vital and critical issues of importance and relevance to us as individuals or as citizens are systematically ignored. According to Mitroff and Bennis, everything about the way the news programs are organized and presented leads us to increasingly view the news more as a vehicle for entertainment than as a method of informing ourselves to be involved citizens, so we come to expect ever-greater levels of stimulation and excitement by virtue of this stylized approach to what is important enough to report and present over the airwaves. Slowly we come to forget the critical differences between entertainment and information.
For the authors, as for an increasingly alarmed number of academics and social critics, the basic dialectic at hand revolves between objective and discernable "reality", on the on hand, and this artificially-generated, diverting, entertaining, but basically incorrect version of it called "unreality", a dialectic which more and more favors the organized collective forces of the media, who present such entertaining and stylized notions of what is relevant, cogent and important for us to pay attention to is not necessarily as accurate or as objectively disinterested as it may seem to be on the surface. We would do well to remember that the outcome of this struggle to correctly understand the world and how it operates is of desperate importance, and our eagerness to be entertained and diverted from the most egregious and disagreeable aspects of the modern environment must not allowed to become an addiction to fantasy, growing ignorance, and critical stupidity.
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This book is thoughtful and well-organized, just as you might hope it would be since it teaches critical thinking. It is also well-written and well-illustrated, featuring numerous diagrams that illuminate better ways of thinking. Mitroff includes examples of well-known companies which have made major mistakes that cost millions of dollars because they failed to recognize the right problem in time. He also gives examples of companies that succeeded through improved critical thinking and problem identification. We [...] recommend this interesting book to all business problem-solvers.
Chapter One: Why Crises Are an Inevitable and Permanent Feature of Modern Societies
Chapter Two: The Failure of Success: The Tylenol Poisonings, Crisis Management's "Ancient History"
Chapter Three: A Best Practice Model: A General Framework for Crisis Management
Chapter Four: Should We Tell the Truth? The Varieties of Truth and Telling the Truth
Chapter Five: Assuming Responsibility: Victim or Villain?
Chapter Six: Detecting Weak Signals: Making Sure That You Are the First to Get the Worst News!
Chapter Seven: Thinking Far Outside of the Boxes
Chapter Eight: Treating the Big Picture
Chapter Nine: Crisis Management 2002: The Challenges Ahead
In The Art of War, Sun Tzu asserts that every battle is won or lost before it is fought. Hence the great importance Mitroff assigns to anticipation and preparation. I think his book would have even greater value if read in combination with Peter Schwartz's The Art of the Long View. Given the importance of this subject to any organization (regardless of its size or nature), I also recommend Steven Fink's Crisis Management.
When concluding his book, Mitroff offers these suggestions: "Start by designing and implementing signal detection [ie early warning] mechanisms throughout your organization. Start by amplifying the signals that already exist in your organization of impending crises. In many cases, the databases that indicate signals of impending crises may already exist, but they need to be reconceptualized to show their relationship to CM." Sound advice. But ultimately, even the most comprehensive and sophisticated CM system cannot predict or suggest, much less prevent, every crisis. Once a crisis occurs, one of the most important questions Mitroff answers is "Now what?" That answer alone is well-worth the cost of this important book.
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