Well organized and informative, this text educates and challenges today's young business math student whether the course is being taken as a requirement or as an elective. Either way, the successful student, upon completion of this course will walk away a better business student and a wiser investor/consumer.

Growing up in St. Louis in the early and mid-eighties, I was a big Cardinals fan (now refered to as the Arizona Cardinals). And Neil Lomax, being the quarterback, was my favorite player. Now, this novel is written before Neil moves with the team to Phoenix, so that chapter of his life (his hip injury that ends his career after only one season in the sun) isn't included, which is somewhat of a shame, cause it would have made for a great dose of humble pie.

Neil Lomax was the loudest critic of the city of St. Louis in their support (or lack thereof, as far as he was concerned) of the Big Red. He was full of sour grapes, citing that he belived that "Fredbird the Redbird", the St. Louis Cardinals baseball mascot, was more popular than he cause Fredbird hit more homeruns than he did. This comment, along with many others muttered by Lomax, led to the feeling that St. Louis was a "baseball town". No one, and especially not Lomax, cared to mention that St. Louis was a baseball town cause they were the only team in the city that EVER WON. Anyone who followed football in the seventies and eighties knows that the Cardinals lost WAY more games that they won, and were the primary laughingstock of the NFL (with the exception of the Buccaneers).

I mention this because in this book, which as I stated earlier pre-dates the move to Phoenix, Neil Lomax makes numereous statements of glowing praise regarding the wonderful support of the St. Louis fans. Did he say this to sell a few more copies, which to my knowledge wasn't even carried by bookstores outside of Missouri? Or is he the prime example of the new, modern "fickle" athlete primma-donna? Here's a thought Neil...St. Louis fans put up with the losing ways of the Cardinals for 28 years, which to be honest with you is 28 years longer than any other city on earth would have. I believe Lomax recognizes this, because since his departure from professional sports, he has made numerous attempts to launch business opportunities in the Gateway City.

The book is basically like all other sport-star biographies...long on information you could care less about, short on the knowledge you do seek, and rose colored glasses regarding the authors life. This book is a waste of time. Sorry to be so harsh, Neil, but maybe next time you'll actually win a few games before you started bad-mouthing the city who supports you...or should I say, SUPPORTED you. GO RAMS!