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I enjoyed the second edition very much . It helped me to
update my technical indicators' arsenal and provided a new
insight into the world of technical analysis.
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Of interest to those concerned about Nazi roots of some of the older enterprises is that the book covers that ground somewhat. You'll have to look at specialized books to get more.
As German businesses become more effective world competitors and U.S. presences, chances are you'll be dealing with these companies. Now is a good time to start getting acquainted.
As the context for this book, the author argues that the 50th anniversary of the former West German democracy, the 1989 end of the cold war, and the rise of a new generation of German business leaders mean that German businesses will "Go West" and "Think Big."
As anyone knows who has done business in Germany, the current leaders know a lot about the U.S. and speak American English well. To expand beyond Europe, the U.S. looks good. A variety of strategies are pursued, which the author puts into categories that didn't quite make sense to me -- perhaps it's the translation.
The book could have used a stronger analytical base. This is written more at the level of a weekly news magazine than a business book. With high cost equity capital and weaker technology in New Economy businesses, German businesses are in a poor position to play on the world stage in the emerging opportunity areas. Primarily, these are old economy businesses where scale is important that are trying to keep up. Because they have to pay cash and are usually not the biggest company in the world, the German businesses usually have to buy into marginal American operations. Getting Chrysler for stock is a function of the abysmal valuations of the auto companies in the U.S.
Having encouraged German clients to take the U.S. market more seriously over the last two decades, I'm glad to see the proof that it is finally starting to happen. I am sure that Act II will be much more impressive than the Act I that began with the DaimlerChrysler merger. Naturally, the jury is still out on how well all of these mergers will work. It's not easy getting two giants from different cultures to minuet together.
Good luck in overcoming your misconception stalls about German businesses, and finding new opportunities as a result!
Donald Mitchell
Coauthor of The Irresistible Growth Enterprise (available in August 2000) and The 2,000 Percent Solution
(donmitch@fastforward400.com)
I was personally interested in the mistakes make by the German companies, as the company I work for was bought as part of a global expansion. Some of the mistakes came close. My personal favorite is about our company. The sales people in Germany are used to the company making a product and then giving the consumer the choice from the product line. At the first confutation with a US customer with the "you will use one of our variations," the customer told the sales man that when they made something to the useful specification of the CUSTOMER not the manufacturer they would buy it. Did the salesman learn that the customer knows what tools are necessary better than the manufacturer? No. The German salesman just said this must not be our customer and looked for another one. He is still looking.
This book shows three strategies with 10 cases. Werner Meyer-Larsen uses well-known corporations. He keeps the cased on a level that does not require you to be an economist with a minor in math.
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For this woman, being able to have some sort of "power" over someone becomes the most exciting of all experiences, however - there's a point when she no longer will be able to manipulate the situation on her favor, she will realize how many forces have power over her; therefore, she will simply do the most congruent and coherent of things, as unexpected and shocking as the outcome of this play could possibly be.
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Marvin W. Meyer has provided new English translations of several of the most important and revealing of these early Christian texts. Of these, the Gospel of Thomas is the most interesting. Biblical scholars have long maintained that one of the source documents for the Gospels was a collection of sayings that was integrated with the Gospel of Mark to produce the Gospels of Matthew and Luke. The Gospel of Thomas is an example of such a collection, providing dozens of sayings attributed to Jesus. For example, Saying 75: "I am the light that is over all things. I am all: all came forth from me, and all attained to me. Split a piece of wood, and I am there. Pick up a stone, and you will find me there." The words might be different, but certainly the idea is recognizable, which is true of the vast majority of 144 Sayings collected in the Gospel of Thomas. These sayings are not a radical depature from what we have in Scripture and at the very least we can accept them as being accurate representations of early Christian beliefs. Certainly they are more familiar than the other Gnostic writings Meyer has translated. You will have to judge for yourself how compatable they are with the New Testament. But I think they are definitely worth thinging about.
Throughout, Meyer cultivates an epicurean persona, writing often about his desire for the finer things in life--especially sex. The poems are a mix of free verse, sonnets, and more formally experimental work. In addition to Meyer's original poems, there are translations and remarkably inventive adaptations. The variety of the work represented is one of this selection's great pleasures.
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