Buy one from zShops for: $25.00
1. Learning a new language is reasonably hard, and most Colloquial books published by Routledge are about 300 pages. This one in barely 100 pages and, what is more, it's smaller than most of the other books. This means that the material in this book compares to 1/5 in another Colloquial book. I don't think Arabic is that much easier...
2. In this very short book, one half deals exclusively with proverbs. No doubt interesting, but that means that the actual page number for grammar and vocabulary is nothing short of scandalous.
3. The grammar is explained very briefly, and you don't get any understanding of it.
4. Very few vocabularies are featured on the tape, so you'll finish this book without being able to pronounce Arabic (nor understand it, nor speak it)
I'm very interested in Arabic, and the Arabic of the Levant in particular, so it's very disappointing that this book don't live up to the most rudimentary expectations. Routledge is renowned as the worlds leading publisher of high quality language courses (justified in 99% of the cases) and I sincerely hope that they will remove this disgrace and replace it with a book worthy their reputation.
If you want to learn Colloquial Arabic, go to Colloquial Arabic of the Gulf and Saudi Arabia.
I was pleased with it and learned a lot from it, but I should say, for starters, that I didn't come to either Arabic or language learning as a total beginner. I had studied literary Arabic over twenty years ago and knew a smattering of words and phrases in various dialects (and had also studied a whole slew of other languages and had no fear of grammatical terminology).
The book is useful if you want a brief survey of colloquial Arabic grammar (I had wondered how verb tenses other than the past worked, for instance, and I'm much less mystified now, thanks to McLoughlin's book) and some fairly interesting, lively, accessible sample texts (the usual greetings and polite expressions, a telephone conversation involving a wrong number, a humorous story about an Englishman who couldn't learn Arabic, a collection of proverbs and [mild!] curses...). I thought the story about the Englishman alone worth what I paid for the book and cassette (which was considerably below retail).
On the authenticity of the language used, I'm not really competent to judge, but clearly the target is spoken Lebanese Arabic; for 'what's this?' the author gives the Levantine "shu haada", rather than the literary "maadha haadha?", or forms used in Egypt or Morocco or somewhere else. The only basis for the statement by a previous reviewer that the author mixes modern standard Arabic with Levantine seems to be the slightly conservative spelling: "kayf" instead of "keef" (in the author's transliteration) for 'how', "ma9a salama" instead of "ma9a salame" for 'goodbye', "jadeed" instead of "jdeed" for 'new', etc. (though the speaker on the cassette uses the more colloquial, Lebanese pronunciations I listed second).
Some of the book's shortcomings are the fact that grammatical forms and vocabulary are really not worked with enough to be mastered, and that the transliteration system is a little odd and not conveniently summarized (for some reason, it uses standard Latin values for the short vowels, but flip-flops to a "SEE-it and SAY-it" sytem for the long vowels and diphthongs). The biggest drawback, though, is that the dialogues and story seem to have been an afterthought; there's no attempt to build up the vocabulary or structures needed for them.
So if you're looking for a single, good textbook (and you're a beginner), this isn't it--though you can learn polite phrases and some basic grammatical structures in the first few lessons. This is a book for someone who's "having more than one". Fortunately, my local library also had three other good items for the dialect: Pimmsleur's CD course in "Eastern Arabic" (Syrian dialect, no book), Hugo's "Arabic in Three Months", and "Just Listen and Learn Arabic" (the last two focusing on Jordanian Arabic).