Related Subjects: Author Index
Book reviews for "McGraw,_James_R." sorted by average review score:
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing)
Published in Hardcover by McGraw Hill College Div (1991)
Authors: Thomas C. Kinnear and James R. Taylor
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Average review score:

Practical, useful, down to earth
This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."

Personal Finance (The McGraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
Published in Hardcover by McGraw Hill Text (2003)
Authors: Jack R. Kapoor, Les R. Dlabay, and Robert James Hughes
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Great reference in Personal Finance
To make the long story short, when I started to work as a CSR in a bank, I kept this book as a reference on my desk. Before that I tried to ask the branch manager - he didn't have a clue. In the end, I put it in bank's "Better Practices Manual" binder and used it it explain products to the customers.

Very interesting
I used this book for an online course that I took from BYU. It was very informative and interesting.

Case (James Martin/McGraw-Hill Productivity Series)
Published in Hardcover by McGraw Hill Text (1993)
Author: Pieter R. Mimno
Amazon base price: $40.00
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Cases in Strategic Management and Business Policy (McGraw-Hill Series in Management)
Published in Paperback by McGraw Hill Text (1990)
Authors: Lawrence R. Jauch and James B. Townsend
Amazon base price: $25.95
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Dick Gregory's Natural Diet for Folks Who Eat: Cookin' With Mother Nature!
Published in Paperback by HarperCollins (paper) (1983)
Authors: Dick Gregory, James R. McGraw, and Alvenia M. Fulton
Amazon base price: $7.00
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Collectible price: $100.00
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Enabling Technologies for Client/Server: Implementation of Adaptive Systems (James Martin/McGraw-Hill Productivity Series)
Published in Hardcover by McGraw Hill Text (1995)
Author: Larry R. Deboever
Amazon base price: $40.00
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The McGraw-Hill Directory of Management Faculty 1994-1995
Published in Paperback by McGraw Hill College Div (1995)
Author: James R. Hasselback
Amazon base price: $13.50
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The McGraw-Hill Directory of Management Faculty, 1992-1993
Published in Paperback by McGraw-Hill Companies (1993)
Author: James R. Hasselback
Amazon base price: $21.75
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The McGraw-Hill Directory of Management Faculty, 1995-96
Published in Paperback by McGraw-Hill/Irwin (1995)
Author: James R. Hasselback
Amazon base price: $20.00
Average review score:
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Related Subjects: Author Index

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