Before sitting down to write this review we realized a snack would be nice, so after a creamy skim yogurt and a cold drink, we were ready to dive in. What has this got to do with Robert McGarvey's book How to Dotcom? Everything-because that skim yogurt was exactly what this book was like.

McGarvey's slightly filling low-calorie read begins, flows and ends logically. He covers all the expected aspects of "dotcomming" with little waylaying, getting right to the fruit on the bottom. It is not unreasonable to expect to get this book, get the point, and get on your way to a website in a matter of hours. But if you are looking for in depth internet discussion and information, it will not be found under the lid of this book, which, quite frankly, was okay with us.

A few points were particularly appreciated. The design was quite excellent, highlighting the important information in sassy side quotes, and the "how to" chapters were broken up with "how we did" chapters, neatly preventing information overload and inspiring action to follow in the profiled entrepreneur's footsteps. If we were to bestow one gripe upon this book it would be some of the Cheap Tricks chapters. A few of the segments included achievements of folks who had certainly not taken the cheap route; in fact, one entrepreneur had used $75,000 to start up his fledging business. Folks who stayed in the range of $500 to $1,000 all-inclusive would have been more like it.

Get this book. Whether your budget is $100 or $100,000 you will not be remiss in helping your bottom line with this tasty and appealing piece of the dotcom pie.

--LiteratePlanet.com

If Bob McGarvey's name seems familiar to you, it's probably because you've seen his work in one of the many of the top-tier business magazines for which he writes, including SELLING POWER and ENTREPRENEUR. In fact, he's one the savviest, most knowledable writers around on the subjects of sales, marketing, and technology.

There are lots of reasons why "How to Dotcom" belongs on your bookshelf, but let me just touch on the two most important: First, McGarvey knows what he's talking about. He is a meticulous researcher who works a little harder and digs a little deeper than other writers covering similar topics. The second reason you ought to buy this book is that it's well written. Believe me, writing about technology in a way that is engaging and entertaining is no small achievement. And even the best content is of limited value if you can't work you way through the book. McGarvey's writing style hits exactly the right tone...not too breezy but certainly not too ponderous.

Bottom line: If you find the idea of e-business tempting but you're not sure how to get started, you will not go wrong if you begin your research with "How to Dotcom."

Robert McGarvey's How To Dotcom: A Step-By-Step Guide To E-Commerce is a complete instructional course covering ever aspect of doing business on the Internet. Readers will learn money saving website building tools and tricks; advice for obtaining financing; informative interviews with successful Internet entrepreneurs; tips for increasing website traffic with free content; and invaluable e-commerce bookmarks. Hot Dotcom covers everything from shopping bots to registering a domain name to credit cards to email lists, and more. If you are contemplating buying and selling on the Internet, begin with a thoroughly reading of How to Dotcom.