Jack Tesmer has delivered the clear and concise guide to building successful businesses.

I have always believed that products must be built to meet needs of a specific group of customers. Companies must organize to deliver products efficiently through the specific channels preferred by their target customers.

In 'The Perfect Business Match', Jack Tesmer defines the unique characteristics of four distinct market environments, the Frontier, the Jungle, the Battleground and the Kingdom. He identifies the organizational structures required to succeed in each market environment. This is just the beginning.

Jack provides tools to assess where a firm's products compete and how the firm is organized. He then provides the roadmap necessary to change the firm in to create "The Perfect Business Match" between Market and Organization. He even includes the dynamic assessment tools necessary to keep firms and markets aligned in these ever-changing markets. The result can only be optimal success. Thanks, Jack!

"Your Perfect Business Match" is an ideal supplement to the usual way we teach strategic management, using the traditional SWOT analysis together with the old 4 P's of the Marketing Mix, as well as generic and operational strategies, etc.

I was glad also to see that, coming from 3M, you stressed that no normative opinion should be ascribed to any one particular management style. I taught the following four alliterative leadership styles that would seem to fit well into your book's paradigm:Commanding style . . . of Rulers of the Kingdom, Controlling style . . . of Warriors on the Battlefield, Communicating style . . . of Hunters in the Jungle, and Cheerleading style . . . of Pioneers on the Frontier.

I found absolutely no apparent inconsistencies in your argumentation. Your book could, and I believe should, be very widely used as a supplement to case studies used in all Strategic Management courses, taught as both capstones at the undergraduate level of accredited Colleges of Business and at their MBA-level offerings. It should be widely used by undergraduates and
graduates who enter the labor market. And finally, as an academician (now for over a decade), and as a former senior manager for most of my working years, I'm VERY impressed with everything written and EXTREMELY optimistic about its
utility throughout universities' business schools."

David L. Christopherson, PhD
G.R. Herberger Distinguished Professor of Business
St. Cloud State University, St. Cloud, Minnesota.

"Tesmer's book provides business managers with an effective and practical approach to aligning organizational structure for different types of market environments. This book is a 'must read' before management even considers any organizational change."

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