Related Subjects: Author Index
Book reviews for "Marsteller,_William_A." sorted by average review score:
Creative Management
Published in Paperback by McGraw Hill - NTC (1992)
Authors: John William Hill and William A. Marsteller
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Average review score:

A view into the past
A very interesting (and fun) read - while Marsteller's experiences are understandably dated (he died some time back, and many of the pieces in this book go back to the 60s and 70s), I found this to be a fascinating view into the thought processes that guided management in the pre-Internet age. Much of it still seems to apply.

Related Subjects: Author Index

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