Wow is what I thought when I bought this book. It seemed so interesting for a future political consultant. A must read, I thought. This is no hands on campaigning book. Instead, think of it as a dictionary.Each chapter has about 4-5 pages on one aspect of campaigning. radio, tv, billboards, phonecalls, on and on. each author explains what they do and tries to give you a very tip of the iceberg view of what it is they do. Some authors even offer suggestions. I read chapter to chapter and got a highlight of each campaign tool. Ok, I thought.

At first glance, I thought it was a colleciton of articules with no particular focus. But after reading it for a while, I knew that's the one I have been looking for.

The book sets out in details the full picture of the political consultant's business, from history to development, from theory to techniques. A must buy for anyone who is interested in a career of political consulting.