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Put simply, Malkiel's argument is that buying and holding an index fund is the easiest way for the average joe to make money in the market if they are willing to hold on tight during the market dips. He does not discourage the outright purchase of individual securities as well as other more risky financial instruments, but he does demonstrate that the odds are stacked against you for long term success in such endeavors when all the pitfalls are considered (i.e. capital gains taxes, brokerage commissions, the utter folly in trying to time your buys/sells, your ability to sleep soundly, etc.).
I would also point out that the book is not without it's more technical sections. Much of it involves some minor mathematical examples. Nothing beyond the level of high school algebra and statistics, but if you are not enthralled with such a prospect then you might look for something more fuzzy such as The Motley Fool Investment Guide by the Brothers Gardner or One Up On Wall Street by Peter Lynch. Both of these works also herald the index fund while offering suggestions for individual stock picking strategies for the more daring/foolish/Foolish among us.
Overall you may find this book to be iconoclastic in it's approach to the Wall Street Wise. Remember that the majority of mutual funds have underperformed the market averages over the long term - food for thought.
Malkiel begins by discussing how stocks are valued and provides two theories: the firm-foundation, and the castle-in-the-air theory. The former is the idea that firms have "intrinsic value," a theory that value-investors espouse, while the latter is a speculative approach that deals with human psychology. He then tries to figure out whether or not these theories are practical. If applied, can you make money in the market? Most popular books on investing can probably be fit into one of these two categories so this question is important. In his analysis, Malkiel concludes that there is no reason to find either theory attractive. If you disagree with him, however, it doesn't make his book worthless. His discussion on the theories is what is valuable.
He then discusses the academic discoveries of modern portfolio theory, the capital-asset pricing model, and a little bit of arbitrage pricing theory in simple terms in order to explain the attempts that have been made to measure risk. The most important concept here for the lay reader is modern portfolio theory, which is usually explained in books as "you should diversify to reduce risk." Here, Malkiel explains why this is so, and he does this without using standard deviation and covariance measurements.
Finally, he takes on attacks to his argument, and offers various counter-arguments. Then the last section offers advice to investors-a sort of financial planning guide based on the material in previous chapters.
The value of this book lies in the way he presents his material, and his explanations of various ways of thinking about asset returns, risk, investor psychology, and diversification. Few other books for the general reader on investment are as informative as this, and Malkiel's ideas have a strong foundation. After all, the average investor won't beat the market. He can't. And you can't publish information that will allow you to continuously find inefficiencies in the market, because though there may be opportunities to profit at first, they will eventually disappear as more people find them. So it is sound, I think, to advise no-load indexed mutual funds.
Some of the negative responses here are very reactive. It is as if, by arguing for the Random Walk theory, Malkiel has spoken a personal insult. Judging by the reviews, many seem not to have read the book completely, or even at all. Some reviews decry academia altogether, and say nothing else, and some misinterpret the author (he does not believe that inefficiencies don't exist). Such reviews should be read with caution. If you do hate academia for some personal reason, don't read this book. If you are a proud and firm believer that you can consistently take advantage of market inefficiencies and come out on top, and if you can't stand someone questioning such a position, don't read this book. But those who have only read investment books that have little evidence and theoretical background and want something a little heavier, something to expand their understanding of how to think about investments, I find this book to be a worthwhile choice.
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