Professor Maital is very clear in his writing style and introduction of these 10 key economic tools. He elegantly analyses series of real life examples and provides clear cut explanations. This is one of those books you cannot put down, a real page turner. The tools are real, the examples are real, and all are very intuitive and simple to implement. This book will positively impact the way you look at your company's operations and profit.

The title of the book really says for it. This is trully a book for very busy executive managers in all kind of businesses. As a senior manager in a number of businesses, I very much understand that while management is about economics of business, little knowledge about economics as a science is known to many managers. The 10 tools for managers as described in the book are almost all the "micro-economic knowledge" business managers should know. This book brings an outstanding approach to studying economics, that is most understandable, practical and effective. I got a MBA in management and am still questioning myself why this book is not yet so popular among all biz schools. It will be, and the approach of the author to "teaching economics" will be popular one day, I believe. Whether you already got MBA or don't ever consider going to study management, I recommend this book to you as a must read. Moreover, there is as much fun as enlightenment reading it.

Professor Maital's book has been used at ECU (Perth, Western Australia) on 'executive' short courses and MBA programs for several semesters. "Executive Economics" has been successfully combined with more 'conventional' or mainstream economics texts. Students have thoroughly enjoyed Maital's exposition of key economic ideas and find the blend of accessible theory backed up by real world examples very helpful in their studies. However, "Executuve Economics" is now rather 'long in the tooth'. The 1990s have provided so much new material for books of this kind. A second edition, revised and updated would be most welcome.

I think this is a real handy tool not just for people who do not have a strong background in Management and Economics, but also for those who had spend many years studying this subjects and need to organize their knowledge. This book simplify the task of accessing references, and also creates on the reader the notion of the dynamic links between the different topics mentioned on the book.