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Carol Hyatt, both are much better writers and convey more meaningful information.
These writers are way off the mark--they know NOTHING about selling anything to women (for that knowledge read Faith Popcorn or Tom Peters--these are truly authors who know what they are talking about and base their books on something called research)
Poorly written, boring, provides no new info or thoughts on the subject. One would wonder how such a trashy thing got past a publisher, until you see that the writers published it themselves. What a gimmick, but don't go for it
This book is not worth your time. Instead if you really are going to perseverate on this topic (which I believe is falacious, because selling cars to women is no different than selling to any other group) READ PATRICK DAVIS'S book. At least the Davis book makes some sense, provides tips (for selling to anyone) and is an easy read.
Forget about MaddoxSyme book--the only thing this book demonstrates is that these 2 know nothing about cars and even less about selling cars. I give this an F on all counts.