It is difficult to find a well-written book that addresses the real-world application of New Product Development and "blockbusters" - Drs. Lynn and Reilly solved this problem!

Whilst their work is based on in-depth surveys and an extensive analysis, they convey the success factors to practitioners in an easy-to-read and understandable format. "Bottom-line" information is found here.

My MBA students (New York) are intolerant of all theory and no practical application - they love this book!

Every year companies spend spend hundreds of thousands and even millions of dollars guessing what it takes to create just one hugely successful product. A large portion of that money could be saved if new product development teams would read Blockbusters and take its message to heart. The real world examples evaluated by Lynn and Reilly include high and low tech "blockbuster" products created by well-funded corporations and a struggling garage start-up. The authors teach five keys to success that are shared by all. Well worth buying and reading thoroughly.

Blockbusters brings home the key elements of bringing a true winner to the market. You will not be suprised at the elements they bring to your attention, but will be pleasantly reminded of the fundamental points that you often forget. Excellent business analogies make the reading not only informative and educational, but also enjoyable. Knowing the problems that some of these larger companies faced and overcome helps put other business problems into perspective. I have alreay implemented their Dirty Dozen questions into the team plan and I am building the War Room as we speak. I think they have created their own blockbuster and I look forward to further work from these authors

This RPG has proved brilliant and entertaining for both novice role-player and experienced, for both those familiar with Moorecock's work and those who are not. I'll be the first to admit that the release of 3rd edition D&D has distracted me from this ingenious work of dark fantasy but before 3rd edition came out this system was the only one out of the many I have played in my 12 years of gaming to hold my attention (there are plenty of new rules that cropped up in 3rd edition that look familiar to ones in this book). The system of incresing abilities and skills is much better than the much acclaimed 3rd edition D&D. This game is also a much more "realistic" RPG than anything that TSR or Palladium ever put out. The fact that characters do not gain levels but instead increase their various skill and ablities by practicing them is a BIG step towards working realism in RPGs. There are none of the class restrictions found in other RPGs in this game. You can do what you learn how to do. And for those of us tired of explaining why our worlds are not controlled by the blatantly more powerful elven and dwarven races, this games' human-only content is quite refreshing. There is of course the non-human race known as the Melniboneans but they are little more (functionally speaking) than an eldritch and sorcerous race of decadent humans. My only complaints are that the book is paperback and that more people don't realize it's brilliance. Combat is extremely well laid out with an unsurpassed balance of realism, utility, and entertainment. Even if you do not plan to run the campaign this book is FULL of great ideas applicable to any RPG from personal character quirk lists to a great and novel system of allegiance to the forces of law and chaos. Just beware of those brutal critical hit tables! oof! Feel free to e-mail for general correspondence concerning elric!.

Apart from its lackluster art, this greatly original dark fantasy rpg will blow you away. The rules and the setting are easily some of the best in the business. If you play RPGs and are tired of the cliche Tolkienesque fare, this is a must buy!

Possibly excessive exuberance aside, I still stand by my last review and am curious about the experience others have had with this game. Email me at my new address, Kaecyy@MochaMail.com, if you like. Blood and souls, baby!

This book was a great book. The examples helped me understand communication theory and after I read the examples and the TIPS, I saw the relationship between theory and practice. Good job and a great price!

this book is very helpful in giving the main points of many important communication theories. i really understood how theory and practice relate after reading the tips and the examples. it is well priced too.

I can't say enough about this tape and book! I started playing this tape for my son when he was about 2. He loved it. Everytime we drove in the car, he wanted to hear it. It's got a fun beat (easy for parents to listen to!) and a great book with lots of color. In fact, I had to order extra books, because his friends wanted to have their own when they were in the car. My son turned 6 in December. He began sounding out words when he was 4, and was reading words on his own by 4 1/2. Now he's way beyond any of his peers, reading at the 3rd grade, 8th month level. His spelling is also exceptional. I truely believe I owe it to his early introduction to this book!

I purchased Rock 'N Learn Letter Sounds for my two year old daughter. She loved following along in the work book to the very catchy songs. There are many colorful pictures to hold her interest. Also, it has a quick pace to keep her interested, but not too fast for her to keep up. She learned her letters and all their sounds before she turned three. We are now moving on to side two of the tape that teaches her to read whole words. I went to a local teacher supply store and asked for a recommendation for teaching early phonics. They told me this was the best out there. I agree. Furthermore, the music is actually pretty good so it doesn't drive parents crazy.

Quite good in reviewing the basic pathophysiology of endocrine disorders.
This book is becoming the standard for fellows in endocrinology.

This textbook is very user friendly. I prefer this text over the William's textbook of Endocrinology. Very well organized with many good illustrations and tables. Has appendix of endocrine testing as well as common drugs used in endocrinology. Highly reccomended.

As the recently elected president of The Pioneer Fund, a charitable foundation that gives grants for the study of human genetic variation, it is only fair that I declare my interest before reviewing a book that chronicles the Fund's history, its benefactors, its directors, and most of all, its academic researchers and their findings. Perhaps the best known is the Minnesota Study of Identical Twins Reared Apart, which reunited about 100 twins separated early in life from around the world. The identical twins turned out to have an extraordinary number of traits in common while the fraternal twins were not nearly as alike. The Texas Adoption Project studied 300 families who had adopted one or more children. It found that in both personality and intelligence, the adoptees turned out to be much more like their biological families than their adoptive families. Together these two research projects demonstrated that about 50% of individual differences in IQ and personality are due to heredity. Other Pioneer funded studies used state-of-the-art Magnetic Resonance Imaging (MRI) techniques to find that IQ scores are related to brain size, while others found that IQ scores are related to speed of neural transmission and brain evoked potentials. Pioneer funded research has also shown that IQ scores have real-life significance, being among the best predictors of work productivity, health, and longevity.

More controversial has been Pioneer's support of research on racial differences. One project was Audrey Shuey's (1958) massive compilation of every study of Black White IQ score differences, later revised by Osborne and McGurk (1982). Research by Arthur Jensen examined bias in tests (1980) and the general factor of intelligence (1998). Studies by Richard Lynn, Philip E. Vernon and myself made the race IQ debate international in scope, extending it beyond IQ scores by showing that East Asians, Whites, and Blacks obtained the same mean ranking on over 60 different traits in countries all around the world. (See Lynn's IQ and the Wealth of Nations, and my Race, Evolution, and Behavior).

Lynn, himself a Pioneer Fund grantee and largely responsible for four very important findings about human variation (the Asian IQ advantage, the effect of nutrition on IQ, the secular rise in IQ, and the average African IQ of 70), has provided an invaluable insider's guide to the Fund's history and accomplishments. My predecessor, the late Harry F. Weyher, contributed an extensive, informative, and at times amusing Preface in which he cogently noted that even Pioneer's severest critics pay it the compliment of having produced more intellectual "bang for the buck" than any comparable organization. Both Lynn and Weyher should be commended for telling the story of the Pioneer Fund's record of accomplishment.

Over the years The Pioneer Fund has been maligned and misunderstood. This book presents their side in a literate and concise reporting of the science and the researchers they have helped fund. I found the book to be very informative and well written.

I was a student of Riggs Courier at UCI in 1970. Joe Hart and Riggs had quite a following with their charismatic personalities. I almost fell for it.

The copy of the book I obtained from Amazon.com had notes in it cross-referencing the fictitious names with the real names in the classes so I knew who was being discussed. What a find! I knew there was something fishy going on, but I had NO idea what a cult was developing. ...Facinating reading for those of you who were there.

SKD

This book was chilling, and I give it a full two thumbs up for being so clear, thought out, well-researched and well-presented. It gave a play-by-play account of how a cult is created, and how people in need of healing are sucked into it...and trade their lives away for membership in it. It is also a beautiful example of how compelling such cult life is, and shows some of the clear benefits - despite the horrors - of being in such a world: the community, protection, camaraderie, agreement with a firm point of view. These are things we all want and strive for in our own ways - but god, how much these people had to sacrifice to achieve it. They sacrificed themselves and their self-respect...and also built their world on a house of cards.

Mild criticism: I think author could have gone deeper with the book had she further explored the parallel relationship between the cult dynamics and the dynamics of its members' abusive families of origin (as does Alice Miller in For Your Own Good). I think all therapy - and all adult relationships - entails the risk of such a non-healing re-creation, essentially just acting out, but what's most frightening is when therapists, like those in this book, not only participate in it...but NURTURE IT for their own benefits.

Other criticism: the book was too long-winded. I could have happily read a condensed version of this book and gotten just as much out of it. 400+ pages was just too much, yet due to the book's ever-changing nature, it was a tough one to skim.

Whether you want to heal emotional hurts, change negative behavior patterns, or cure disease or disorders of a physical nature, you must know how the mind works in conjunction with the body. This book describes "Biogram Therapy" which is an organized and systematic method of healing what ails you.

The goal of the book is to teach you how to be in control of your emotional and physical well being. It deals with healing through mind/body communication. The causes of health problems can be identified. Emotional problems can be corrected by helping to change the biological conditions associated with them. Conditions related to stress are addressed. Behavior modification for children can be treated. This therapy is a great pain management tool.

This is an amazing therapy which has been proven clinically to significantly increase the healing success rate even with diseases formerly thought to be incurable. The therapy process described in this book brings hope for the hopeless. It is all encompassing and well written.

Reeves and Campbell cut through all of the drug war crap in this superb cultural analysis. The role of the news -- especially the television network news -- is clear in the creation of a major "drug problem" and the need for a war on drugs. Need to know why the jails are overflowing with drug users? As this book points out, the Reagan-era news loved this "lock 'em up" story.