GREAT book! Even if you are not a Basket fan, there are wonderful business tips in this book! All too many businesses don't thrive because their focus is on themselves, this book offers a different perspective. Success comes from concentrating and focusing on others first. It shows us that success is a journey requiring integrity, belief in your dream, good old-fashioned hard work and the ability to learn from your failures. It is inspiring to see someone as Dave Longaberger succeed and gives you confidence that you too can succeed. A must for any business owner!

Even if you are not a big basket collector this is a delightful book with lots of business ideals and tools. The stories of a family business and their successes are delightful. This book is full of American Family traditions, full of farm owners stories and it's quality. Dave was an incredible man with lots of vision. Reading this book and explore a business success, that is full of delight. Yes, I have enjoyed the quaility of these baskets and collecting is just a bonus. Enjoy everyone, this book is truely inspirational.

In a time of downsizing and a slowing economy, here's the tale of a man and a company who did things right and experienced phenomenal results. Dave Longaberger tells the remarkable story of raising his daughters and growing his company to a billion-dollar business. He weaves a delightful, but enlightning tale, of hard work, perserverence, dedication, and success. With little more than handshakes, promises, and a few devoted employees willing to work for months without pay, Dave made his family name synonomous with quality American handmade baskets.

If you've become cynical, skeptical, or downright depressed you need this book! Dave reminds us that "walking the talk" and being genuinely interested in people are the skills that bring us to personal, and often professional, success. You'll love reading about his fantasy-cow, Flossie, and later, as president of Longaberger, how he dealt with an arrogant salesman. Dave's integrity, business instincts, practical jokes, and love for his parents make a fantastic story and once you read it, you'll wish you could have worked in that old, hot, drafty woolen mill with him - or at least known him.

Buy a copy for yourself and one for your boss!